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Inbound Marketing Blog

Lollipop Approved By Trading Standards

[fa icon="clock-o"] March 23, 2017 [fa icon="user"] Alex Snell [fa icon="folder-open'] trading standards

A few weeks ago, Lollipop were officially approved by Trading Standards! 

Becoming a "Buy With Confidence" scheme member means that our company has been listed on their website as a trusted trader.  


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What is Trading Standards Approved?

Buy With Confidence is a national register of Trading Standards Approved businesses run independently by local authority Trading Standards departments.

Watch the short video below for more insight:



Every business listed has undergone a series of detailed checks by qualified Trading Standards staff before being accepted as a member of the scheme.

Every member of this scheme is:

  • Vetted and approved by Trading Standards
  • Committed to operating in a legal, honest and fair way
  • Qualified, experienced and fully insured
  • Monitored to ensure a high level of customer service
  • Advised on Trading Standards legislation
The Buy With Confidence scheme also means that, if a consumer incurs issues with an approved scheme member, they can be sure that their issue will be fairly dealt with by the business. Consumers can also get advice in the event of an unresolved issue.

Why did Lollipop become a Buy With Confidence scheme member?

 The Digital Marketing industry is unregulated. There are a LOT of cowboys out there!

We wanted people to understand that we are a company they can trust - it's all part of our Inbound Marketing Methodology...

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Our Buy With Confidence badge plays a major role in the trust stage.

After strangers find our business online and visit our website, we want to deliver a personal online experience that builds trust.

Once a potential customer has learned they can trust our brand, they are more inclined to choose us over the competition!

Get customers to choose you

Becoming a Buy With Confidence scheme member is just one way to build trust with your ideal customers, and encourage them to choose your business over of the rest.

Your website also needs to:

  • Cater for the 21st century Googling Culture
  • Help people with their pre-purchase research
  • Capture leads

And, luckily for you, we've got a free downloadable eBook that explains ALL of this in depth! Just click the button below.
get website visitors to choose your business


Alex Snell

Written by Alex Snell

Hi! I'm Alex - an Inbound and Hubspot Certified content creator on a journey to help business owners embrace the power of INBOUND marketing.