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Fire & Security Marketing Blog

by Jo Shaer, on July 14, 2019

The point of YOUR LinkedIn profile is to attract potential new buyers of Fire & Security systems. And to connect with them. I look at a lot of LinkedIn profiles …

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Topics:LinkedInfire & security

by Jo Shaer, on July 12, 2019

Once the site survey is booked, your Fire & Security company has a great chance of getting a new customer. But there's a big difference between a good sales person …

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Topics:website trafficfire & securitysales enablement

by Jo Shaer, on July 10, 2019

If you slice your finger whilst carving the Sunday roast, you will probably talk yourself out of an A&E visit. But if it is bad enough you'll finally take a …

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Topics:websitesfire & security

by Jon Law, on July 7, 2019

At Lollipop we make this internet thing work for the Fire & Security industry. This article and tells you how to succeed in such a crowded market. You'll discover the single …

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Topics:Leadsinternet marketingwebsite trafficfire & security

by Jo Shaer, on June 27, 2019

In a perfect world every single person who arrives on your Fire & Security website would be a great prospect. They would all want Fire Safety and/or Security Systems. But …

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Topics:ideal customersfire & security

by Jo Shaer, on June 23, 2019

I was chatting with a Fire & Security professional recently. He'd been sent a Google voucher to get started on paid ads. He was VERY EXCITED! I didn't want to …

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Topics:Google Adwordsfire & security

by Jo Shaer, on June 20, 2019

Working in the Fire & Security industry for nearly a decade, we have met some fabulous sales people. Together we make a great team! Lollipop cross the leads into the …

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Topics:fire & securitysales enablement

by Jo Shaer, on June 16, 2019

Have you ever spat feathers about why your inferior Fire & Security competitors seem to get a lot of work that should have YOUR name on it? Their reputation isn't …

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Topics:Buyers Journeyfire & security

by Jo Shaer, on June 12, 2019

A Fire & Security director had been installing some CCTV cameras at the home of a very well known businessman. During his tea break, the owner pulled our hero to …

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Topics:websitesfire & security

by Jo Shaer, on June 8, 2019

"Hey, do you want to, maybe, I dunno, buy some Fire safety or Security systems?" If your sales team asked like that... no one would buy anything! Leads would walk away …

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Topics:fire & security

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