Wall to Wall CCTV Surveillance at IFSEC 2016

After successful visits to manufacturer-specific exhibitions like Southern Manufacturing and Subcon, Jon and I toddled off to our first IFSEC at the Excel in London to broaden our knowledge of – and meet new people in – the Fire and Security sector.

IFSEC 2016

The event was split into two parts – the Firex event had red carpet and the Security event had blue carpet. The blue part of the venue was considerably larger than the red bit and there were some extremely swanky stands. Some even had two tiers! Continue reading “Wall to Wall CCTV Surveillance at IFSEC 2016”

How To Get Introduced To Your Target Fire and Security Customers On LinkedIn

In the olden days, before social media, prospecting for your target customers meant being a sales person like the guy in Death of A Salesman. Willie drove from town to town visiting the companies or homeowners who were most likely to need the product he was selling. It could be a long, hard, soul-destroying slog.

Or waiting for leads to be delivered to you to call from a central office. And your success was dependent on getting the best quality leads. Always Be Closing, like in Glen Garry, Glen Ross.

Or you had to network at your local Chamber of Commerce and ask someone to introduce you to your most likely prospects.

But in the 21st century there are far easier ways to prospect. Continue reading “How To Get Introduced To Your Target Fire and Security Customers On LinkedIn”

What Fire and Security Entrepreneurs Need To Know About Google Maps & Acquisitions

A few years ago I was working with a Fire and Security entrepreneur who grows his customer base by acquiring other Fire and Security businesses.

But if that’s your strategy for acquiring new customers, you also need to have a strategy for your website and local SEO.

Growing Your Fire and Security Business By Acquisition – An Example

Continue reading “What Fire and Security Entrepreneurs Need To Know About Google Maps & Acquisitions”

Top 5 Mistakes Fire & Security Directors Make On LinkedIn

It’s great to see Fire & Security directors embracing LinkedIn to help to promote their fire safety products and security equipment.

However, it’s also clear that many don’t really understand how to use the platform to achieve their business goals effectively.

So here are my top 5 big mistakes that I see Fire & Security directors make on LinkedIn every day.

Continue reading “Top 5 Mistakes Fire & Security Directors Make On LinkedIn”

Fire & Security Sales: How can I find my most recent connections on LinkedIn

One of the most important tasks for a Fire & Security sales person is to engage with your latest/most recent connections. There’s not a lot of point in reaching out if you then ignore your new prospects.

But it’s not always easy to find them!

Continue reading “Fire & Security Sales: How can I find my most recent connections on LinkedIn”

Who Owns Your Fire & Security Sales Team’s LinkedIn Contacts?

Your best Fire and Security salesperson hands in his notice, works out his gardening leave and then starts using his LinkedIn profile to get in touch with all his contacts. For his new employer – one of your competitors.

A year later, you realise that some of your best contracts are not being renewed. Those long serving clients are now getting their maintenance and monitoring done by the new company of your ex-employee.

But is there anything you can do about it? Who actually owns all the data on an ex-employee’s LinkedIn profile that was compiled whilst they were working for your company? Continue reading “Who Owns Your Fire & Security Sales Team’s LinkedIn Contacts?”

Are You Seeing The LinkedIn Warning About Reaching The Commercial Limit For Searches For Fire and Security Leads

If you do much prospecting on LinkedIn with a free account, you will have seen the warning that you are nearing the commercial limit for searches

No, we don’t know what the actual number of searches in any one month is that constitutes your commercial limit but, once you’ve seen that warning, you will find that your ability to search is severely restricted.

When you make a search on the platform, you will only see a few options to connect with. It can be very frustrating

Your choices?

Continue reading “Are You Seeing The LinkedIn Warning About Reaching The Commercial Limit For Searches For Fire and Security Leads”

Planning a New Fire & Security Website? Avoid These 5 Expensive Mistakes…

Thinking about a new website for your Fire & Security business? Good shout.

But before you throw money at something shiny and modern, ask yourself this:

Have you ever wondered why your competitors seem to get loads of enquiries… but your website barely gets a nibble?

Continue reading “Planning a New Fire & Security Website? Avoid These 5 Expensive Mistakes…”