For Security companies, advertising and marketing comes in various shapes and sizes. People see your sign written vans, your bell boxes are everywhere and all your guys wear uniforms. That’s great if someone sees one of these just after being burgled…
They can call you up and arrange a site survey. Of course, that is what gets you business. No site survey – no sale!
But when those site surveys fail to bring in business, you’ve wasted time and money.
This blog post reveals the most important mistake we see Security companies make again and again. And it explains what you can do about it to get more sales.
Continue reading “Does your Security Company want to turn more Site Surveys into Sales?”
WHAT A DIFFERENCE a WRONGLY-PLACED comma makes in your Fire & Security company’s Google My Business map listing…. 1.8 miles to be precise!
When I created the Google My Business page for Fenix Monitoring I put in the correct site address – Unipart Business Centre, Bay 27, Garsington Road, Cowley, Oxfordshire, OX4 2PG. I could see it quite clearly on the Fenix GMB dashboard. Continue reading “What A Difference A Comma Makes For Fire & Security GMB Listing”
The Skills and Endorsements section is a very important part of any Fire & Security sales person’s LinkedIn profile. It’s one of the top four places where you should be using your key words and phrases.
Whatever you add here will help:
- LinkedIn to understand what search terms you want your profile to show for; and
- your connections to understand how best you can help them.
It’s also a great way to start conversations with your connections. But many Fire & Security directors don’t have a clue how to get the most value from it!
Read on to find out the how and the why… Continue reading “Promote Your Fire & Security Company With LinkedIn’s Skills And Endorsements”
After a decade of using LinkedIn, many clients and students have asked me one simple question. How do you attract more followers for your company page?
Facebook Business Pages and LinkedIn Company Pages have the same problem. They cannot reach out to the personal profiles of individuals and ask to connect. Or request that they follow them. It’s very frustrating!
LinkedIn recommend that you put up more great content to attract more followers. But only existing followers can see the content that you put up on your Company Page. It’s a chicken and egg thing.
So, if that doesn’t work, what is the best way to get more followers for your Fire & Security LinkedIn Company Page? Read on for our top tips!
Continue reading “The Best Way To Attract More Followers For Your Fire & Security LinkedIn Company Page”
Fire & Security directors often tell me that they hate Facebook. And that’s fine. But many of your potential customers are on Facebook! Not as their businesses but as themselves. To reach them, you need to have a Facebook Business Page. Whether you target home owners or business customers.
So here is the good news. You don’t have to be active on Facebook as yourself to get the benefits for your company.
Here’s our simple guide to how and why you should create a Facebook personal profile and then lock it down.
Continue reading “How To Create A Fire & Security Facebook Business Page When You Don’t Want To Use Facebook Yourself”
You’re looking for more domestic security customers. And someone told you that Facebook is a great way to increase your visibility to homeowners.
Great! So you set up a Facebook Business page for your company. And add an image of your sign-written van. Complete some contact info – phone number, website URL. Sorted!
Next you take some photos of your most recent installations. And publish some posts with images of bellboxes or CCTV cameras…
And then you wonder why you get very few enquiries.
This is the ideal time for hackers and scammers to test your defences. When you are distracted by global economic issues and trying to ensure that your business will survive. I first noticed this nasty LinkedIn hack last year. But it has raised its head again this month.
Make one simple mistake and you could pass an infection to all your LinkedIn connections!
If you receive a private message that looks like this, DO NOT CLICK IT.
Continue reading “Fire and Security Personnel Hacked On LinkedIn”
Your Fire & Security website isn’t working effectively as a lead generation tool if your staff have to trawl through loads of spammy, scammy messages from the contact form. Stop it now. Continue reading “Stop Spam On Your Fire and Security Website Contact Form”
A very unhappy homeowner called a Fire and Security company to complain:
“I took a half day off work to be at home for the site survey this afternoon but no one turned up.”
She was threatening to leave them a bad review!
When questioned, the surveyor told his boss:
“Well, I couldn’t get a confirmation by email or phone so I didn’t go.”
Wouldn’t it have been better if the company had received the following message? Continue reading “Use The Power of Texting To Improve Fire & Security System Sales: Show More Zeal In Your Follow Ups”
Are you a Fire and Security Director or Sales Professional who wants to use LinkedIn to increase sales?
Then you need to know how to create a LinkedIn profile that attracts your ideal customers. And helps them to want to connect with you. And view you as a trustworthy expert about security systems and fire safety.
So read on…
Continue reading “How To Create The Best LinkedIn Profile For Fire and Security Sales”