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by Jo Shaer, on September 30, 2019

I almost choked on my coffee when I noticed that one of our clients was running an illegal Facebook competition. Sat in a noodle bar in the beautiful city of …

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Topics:Leadsfire & security

by Jo Shaer, on September 22, 2019

One of my Fire & Security LinkedIn connections published an update recently about his impending office move. How fantastic to see a Fire & Security company growing so nicely! But …

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Topics:google business listingsfire & security

by Jo Shaer, on September 18, 2019

If you're trying to increase sales of Fire & Security systems to local businesses, then you should definitely be networking. These events are where you will find lots of local …

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Topics:Salesfire & security

by Jo Shaer, on September 15, 2019

Since 2010, we have discussed business growth with a lot of Fire & Security company owners from across the country. More and more, we are hearing them say that they …

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Topics:fire & security

by Jo Shaer, on September 12, 2019

The stats say that Fire & Security Reviews play a huge role in getting new business. 86% of consumers read reviews for local businesses. 84% of people trust online reviews …

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Topics:google maps listingfire & security

by Jo Shaer, on September 5, 2019

Sometimes, the human race makes me sigh! You put up a post that is designed to help people and some smartass thinks it's open season on your Fire & Security …

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Topics:Facebook for Businessfire & security

by Jo Shaer, on August 28, 2019

You're looking for more domestic security customers. And someone told you that Facebook is a great way to increase your visibility to homeowners. Great! So you set up a Facebook …

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Topics:Facebook for Businessfire & security

by Jo Shaer, on August 21, 2019

One of the questions I get asked most often by Fire & Security personnel is can a competitor could steal your customers via LinkedIn. When you accept connection requests from …

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Topics:LinkedInfire & security

by Jo Shaer, on August 15, 2019

We've all been there! You're talking fire safety or security to a homeowner or the buyer for a commercial business. You've given your best sales pitch. And the lead responds: …

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Topics:fire & securitysales enablement

by Jo Shaer, on August 6, 2019

Selling a Fire and Security System to a small to medium sized manufacturing company is no easy task. Manufacturers are always trying to keep their costs to a minimum. And …

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Topics:Manufacturingfire & securitysales enablement

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