Fire & Security directors! Beware of expensive mistakes!
Neither the marketing guy who cold called you. Nor the one you met through your networking breakfast will have the skills and experience to sell more fire protection and security systems.
How do I know?
Because we regularly meet colleagues from your industry who are repenting their first marketing investment.
They hired the smooth talking, shark-tooth necklace-wearing consultant who promised to publish 100 tweets and some blog posts every month.
Or they listened to the promises of an old-school marketer who said sending out some leaflets would be all you needed.
Take a deep breath and consider these two things:
- What exactly have they promised to do for you?
- And is it what you actually need to achieve your goals for the next five years? Continue reading “Fire & Security – How To Choose A Digital Marketing Agency”