Promoting Your Fire & Security Message So Customers Understand Your Value

“twice the price… of course we went with the other lot”

Last time we talked about how the good guys in the Fire & Security industry can STOP HAVING to deal with time-wasters like this by…

…getting your messaging right.

Because, lets face it, you deserve to quote on better jobs than these ‘race to the bottom’ companies… who want you to cut corners with compliance, find cheaper equipment and price match…

Life’s just too short. Your business is too important. And you spend too much time building it to suffer with clients like these. ALL THE TIME… Continue reading “Promoting Your Fire & Security Message So Customers Understand Your Value”

3 Ways Your Illegal Fire & Security Facebook Competition Risks Getting Your Business Page Banned

I almost choked on my coffee when I noticed that one of our clients was running an illegal Facebook competition.

Sat in a noodle bar in the beautiful city of Prague, my mobile phone had just put an end to my relaxed mood.

Because the client in question had fallen foul of THREE of the ways a competition is most likely to get their Business Page suspended by Facebook.

Let me talk you through them. Continue reading “3 Ways Your Illegal Fire & Security Facebook Competition Risks Getting Your Business Page Banned”

Fire & Security – How To Choose A Digital Marketing Agency

Fire & Security directors! Beware of expensive mistakes!

Neither the marketing guy who cold called you. Nor the one you met through your networking breakfast will have the skills and experience to sell more fire protection and security systems.

How do I know?

Because we regularly meet colleagues from your industry who are repenting their first marketing investment.

They hired the smooth talking, shark-tooth necklace-wearing consultant who promised to publish 100 tweets and some blog posts every month.

Or they listened to the promises of an old-school marketer who said sending out some leaflets would be all you needed.

Take a deep breath and consider these two things:

A Decade of Security Website Design Proven to Generate Leads & Sales

Within a few weeks of our first security company website design going live, it generated a SALE worth £20k.

The normally dour Sales Director was positively glowing in his praise.

We had crossed the enquiry into the box and he had knocked it in! Continue reading “A Decade of Security Website Design Proven to Generate Leads & Sales”

Does your Security Company want to turn more Site Surveys into Sales?

For Security companies, advertising and marketing comes in various shapes and sizes. People see your sign written vans, your bell boxes are everywhere and all your guys wear uniforms. That’s great if someone sees one of these just after being burgled…

They can call you up and arrange a site survey. Of course, that is what gets you business. No site survey – no sale!

But when those site surveys fail to bring in business, you’ve wasted time and money.

This blog post reveals the most important mistake we see Security companies make again and again. And it explains what you can do about it to get more sales.
Continue reading “Does your Security Company want to turn more Site Surveys into Sales?”

What A Difference A Comma Makes For Fire & Security GMB Listing

WHAT A DIFFERENCE a WRONGLY-PLACED comma makes in your Fire & Security company’s Google My Business map listing…. 1.8 miles to be precise!

When I created the Google My Business page for Fenix Monitoring I put in the correct site address – Unipart Business Centre, Bay 27, Garsington Road, Cowley, Oxfordshire, OX4 2PG. I could see it quite clearly on the Fenix GMB dashboard. Continue reading “What A Difference A Comma Makes For Fire & Security GMB Listing”

How To Create A Fire & Security Facebook Business Page When You Don’t Want To Use Facebook Yourself

Fire & Security directors often tell me that they hate Facebook. And that’s fine. But many of your potential customers are on Facebook! Not as their businesses but as themselves. To reach them, you need to have a Facebook Business Page. Whether you target home owners or business customers.

So here is the good news. You don’t have to be active on Facebook as yourself to get the benefits for your company.

Here’s our simple guide to how and why you should create a Facebook personal profile and then lock it down.

Continue reading “How To Create A Fire & Security Facebook Business Page When You Don’t Want To Use Facebook Yourself”

The #1 Mistake Fire & Security Companies Make on Facebook

You’re looking for more domestic security customers. And someone told you that Facebook is a great way to increase your visibility to homeowners.

Great! So you set up a Facebook Business page for your company. And add an image of your sign-written van. Complete some contact info – phone number, website URL. Sorted!

Next you take some photos of your most recent installations. And publish some posts with images of bellboxes or CCTV cameras…

And then you wonder why you get very few enquiries.

What’s going on, Facebook???!!! Continue reading “The #1 Mistake Fire & Security Companies Make on Facebook”

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