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by Jo Shaer, on October 16, 2018

You've been marketing your Fire & Security business website for a few months now. Suddenly one of your admin staff pipes up. “I don’t think we need to carry on …

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Topics:fire & security

by Jo Shaer, on September 24, 2018

How many people who visit your website give you their contact information and become a lead? And, more importantly, how many of those leads actually become customers who give you …

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Topics:sales enablement

by Jo Shaer, on September 14, 2018

Honest and trustworthy. That’s how the Fire & Security companies we speak to describe themselves. When a customer is putting the safety and security of their family, staff and clients …

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Topics:fire & security

by Jo Shaer, on August 11, 2018

Hands up if it makes you hopping mad when scumbag Fire & Security installers rip off customers with poor quality workmanship! This happens even though you work in an industry …

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Topics:fire & securitydigital marketing

by Jo Shaer, on August 8, 2018

It’s become a bit of a ritual. Every day on LinkedIn I look out for the latest Fire & Security cheap option pictures. You know the ones. Wiring hanging out …

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Topics:fire & security

by Jo Shaer, on July 31, 2018

Hellooo! If you’re reading this, you’ve probably asked Google for help with your marketing. Specifically, help with home security marketing or security systems marketing in general. The good news is …

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Topics:fire & securitydigital marketing

by Jo Shaer, on July 24, 2018

Have you ever said: "LinkedIn doesn't work for our industry!"? We have run many 1-2-1 training consultations for Company Directors on LinkedIn. Attendees leave with sure-fire training on how to …

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Topics:LinkedInManaging Directorsfire & security

by Jo Shaer, on July 10, 2018

OK, this may sound a bit like sour grapes, but I'm going to say it anyway. As a Fire & Security company director or owner you may prefer to do …

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Topics:digital marketing

by Jo Shaer, on July 4, 2018

In an extremely crowded market place, Fire & Security Systems Installers are starting to understand that it takes more than just word of mouth, bell boxes and vans to keep …

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Topics:SEO

by Jo Shaer, on June 29, 2018

Looking for a way to increase website traffic to your Fire & Security website? Over three years ago, Apple announced that their iPhones and iPads would have their own Maps …

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Topics:Apple Maps

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