As part of my daily routine, I look at a lot of Fire & Security websites.
Many of them look very similar – stock images, we pride ourselves on our customer service, yawn, blah blah blah
But what I also notice is that there are lots of stripes
Some stripes have big text.
And some stripes have small text.
Why is the big print important on a Fire and Security website?
Continue reading “How Good Is The Part of Your Fire & Security Website That Does All of The Selling?”
Google Chrome is causing huge problems for some Fire and Security company directors. But most of you are completely unaware.
Here’s what you need to know. Picture the scene:
A home owner or the Responsible Person at a commercial company has gone onto Google to search out more information about CCTV cameras or fire alarms. This person who is making such a search is very close to being in the market to make a purchase.
Google shows your website at #3 on the first page of Google for their search. This potential buyer clicks on your link.
This new visitor lands on your site. They’re looking for a reason to work with you.
The first thing they see is a sign that says Not Secure
Here’s what this new visitor sees: Continue reading “How Your ‘Not Secure’ Website Is Destroying Your Security Company’s Chances on Google Search”
Will they know if I disconnect or remove a Fire & Security connection on LinkedIn? This is the #1 question that I get asked when I train Fire & Security professionals to use the LinkedIn platform.
I get it! You connected with that engineer from another company when you were just starting out on LinkedIn. There was some great banter and sharing of bad work by other installers. But, since then, you’ve got wiser!
The day it really sank in was after you posted an update about a new maintenance contract that you had won with a really good local commercial outlet. A year later, the contract was up for renewal. But you didn’t get the job.
Later, you found out that the company of your LinkedIn connection was the successful supplier. Continue reading “Will They Know If I Disconnect Or Remove A Fire & Security Connection On LinkedIn?”
A few years ago, Lollipop’s lead generation activities were pushing around 40 leads a month through a fire and security client’s website enquiry form.
But both Lollipop and the client wanted to know more about those leads.
The client wanted to learn how many of these leads his sales term were turning into sales – so they could:
- accurately measure their conversion rate;
- see if any changes need to be made to their sales process; and
- track the value of their monthly investment with Lollipop.
And Lollipop wanted to know which website pages were generating the best leads, which produced customers and which didn’t.
Continue reading “Our Spreadsheet Horror Story For Fire & Security Lead Management”
A lot of Fire & Security directors like the idea of using a CRM. You’re fed up with spreadsheets. And clunky job management tools that don’t show your sales pipeline. And you need MORE SALES!!
One of the best CRMs on the market is HubSpot. And, best of all, it’s free to get started.
Continue reading “Using The HubSpot CRM To Increase Fire & Security Sales”
Fire & Security companies across the country struggle with acquiring NEW leads. A sales person from one company I spoke with recently told me that there had been:
NO leads from their website forms and just ONE phone call from a cold lead in the last FOUR MONTHS!!!
He was tearing his hair out!
And what had marketing done? Continue reading “How To Increase Fire & Security Sales When Your Digital Marketer Has No Plan Except Using Twitter For Brand Awareness”
Your online marketing can get your Fire & Security company found in a city 20 miles away but it’s very hard to get people to click on your listing – unless they already know your name.
How consumers use Google to search
Back in 2005, Google users spent an average of 23 seconds to scroll down the first page of the search results and choose a listing.
By 2014, it took just 8-9 seconds on average. How rational is that speed of decision?
When they are looking for a service, people want to choose. They will look down the first full page (not the 2nd).
Their brain is thinking:
‘Do I recognise anyone? Do I know something about one of these companies?’ Continue reading “Stop Your Fire & Security Leads Turning A Blind Eye To You On Google”
Fire & Security directors are great fans of the FAQs page on their website. They all want one. But this popular page is completely misused by most companies.
The FAQs page is frequently clicked. And most Fire & Security websites use it to answer the technical questions that they often get asked.
It’s a huge missed opportunity!
Things like can I operate the system through my mobile may be #1 on the list of FAQs on your website. But is it the question that your sales guys hear most often BEFORE the purchase? Continue reading “How Your Fire & Security FAQs Page Can Make You Money”
Just back from our bi-yearly Mastermind submersion session with our business coach, Perry Marshall. This year it was in Prague. He is big on getting his students to expand their horizons. You would be amazed how much more you can learn when you’re totally away from the office. And in completely different surroundings.
Perry is also big on getting more traffic and leads. And one of his foremost pieces of advice is:
Try to be in all four quadrants so you seem to be…everywhere…to your prospects.
It’s a sobering thought but it is one of the staple pieces of advice from any business coach – work ON your Fire & Security business not IN it.
Otherwise, rather than owning a true business, all you actually own is a job. 14 hour days, 7 days a week.
Continue reading “The More You Work IN Your Fire & Security Business, The Less It Is Worth!”