Jon and I learned a huge secret about selling Fire & Security products whilst at a yoga workshop recently!
Yup, I hear you. What on earth does yoga have to do with Fire & Security or even sales?
So here’s what happened:
Do You Have A Marketing Spell For Fire & Security Success?
I spoke to a very unhappy Fire & Security director this week. He told me how he had invested £3-4k per month with a marketing agency to do social media and website stuff.
After an investment of over £30,000, he had seen no increase in enquiries!!!
Finally he had pulled the plug.
A quick look at their website and social media revealed the truth. Continue reading “Do You Have A Marketing Spell For Fire & Security Success?”
How To Create A Custom URL For Your Fire & Security Facebook Page Today
Did you know that you can have a custom URL for your Fire & Security Facebook Page? Also known as a vanity URL, it gives your Page an easy-to-find and easy-to-share URL that looks professional and branded.
It is also known as a USERNAME.
Facebook explains: Continue reading “How To Create A Custom URL For Your Fire & Security Facebook Page Today”
Telemarketing and Home Security Leads
Telemarketing sounds like the ideal strategy to generate more home security leads. And sales.
Get your admin team to call as many homeowners in your area as possible. Then ask if they want an alarm system.
Simples.
Errr… not!
Continue reading “Telemarketing and Home Security Leads”
Are You Getting Exclusive Fire & Security Leads Or Paying Through The Nose For a 1:4 Chance Of Winning The Work?
A startling fact was revealed during conversations with the Fire & Security business development managers in London, Liverpool and Birmingham.
EXCLUSIVITY OF LEADS IS NOT USUALLY GUARANTEED
WTF!!!????
Yup, Lolly leads are always exclusive. But we hadn’t been talking about it in any of our sales materials. Because we didn’t think exclusivity was a ‘thing’!
We thought all lead generation companies offered exclusive leads!
DOH!
What is Lead Exclusivity Continue reading “Are You Getting Exclusive Fire & Security Leads Or Paying Through The Nose For a 1:4 Chance Of Winning The Work?”
Becoming A More Successful Fire & Security Director: Former Dragon’s Den Star, James Caan, Reveals 3 Top Tips
I have just seen a great article on LinkedIn from entrepreneur, James Caan. It’s all about what the world’s most successful people have in common.
Embracing these is going to help a Fire & Security director to become more successful too.
Make A 5% Increase In Your Fire & Security Customer Retention To Yield A 25-95% Increase In Profits
Why is it that Fire & Security customer retention is not being discussed by more UK directors?
The majority of your sales people tell me that:
“most of our work comes from existing customers and word of mouth referrals”.
So it sounds to me like it’s hugely important to keep your existing customers sweet. They’re the golden goose that keeps most Fire & Security companies going.
A great infographic from Experience Matters shows that loyal customers are:
5x more likely to repurchase, 5x as likely to forgive, 4x as likely to refer and 7x as likely to try a new offering! Continue reading “Make A 5% Increase In Your Fire & Security Customer Retention To Yield A 25-95% Increase In Profits”
Could Your Fire & Security Facebook Competitions Upset Your Fans?
Everyone loves a competition! Especially being able to win something for nothing. It’s a great way to increase your Fire & Security company’s visibility in the local community. And to generate more new enquiries from homeowners who want to feel safe.
Which is why some home security installers are offering prizes like free alarm systems on their Business Pages.
But sometimes it can cause bad feeling rather than elation! Continue reading “Could Your Fire & Security Facebook Competitions Upset Your Fans?”
Moving your Fire & Security premises? How can you maintain the ranking for your Google map listing?
One of my Fire & Security LinkedIn connections published an update recently about his impending office move.
How fantastic to see a Fire & Security company growing so nicely!
But any change of address could impact the ranking of your company’s Google My Business map listing. Unless you update it in a very specific way.
Should Fire & Security Directors Be Networking?
If you’re trying to increase sales of Fire & Security systems to local businesses, then you should definitely be networking.
These events are where you will find lots of local business owners.
But it’s not just local business owners. There are also employees from sales and procurement. And, of course, each of those individuals will also be living in a property near you that will require a domestic alarm and CCTV cameras!
So it’s a double whammy of opportunity. Continue reading “Should Fire & Security Directors Be Networking?”
