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by Jo Shaer, on March 18, 2018

It was quite apt to notice that today is apparently National Awkward Moments Day and then look back over the conversations that I have had recently which fit that category …

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by Jo Shaer, on March 17, 2018

If my six year old godson has a YouTube channel and Instagram account, surely acquiring Digital Marketing skills for Fire and Security promotion can't be that hard? In the good old …

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by Jo Shaer, on March 11, 2018

One of our lovely Fire & Security clients asked me recently whether I could just "sort out his GDPR thing for him". Sadly, it's not as simple as asking your …

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Topics:security companiesfire & security

by Grace Stinson, on March 6, 2018

National Apprenticeship week #NAW2018 is just around the corner and so is your prom night, marking the end of your school experience. So, let me ask you something. How many relatives …

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by Jon Law, on March 5, 2018

For Security companies, advertising and marketing comes in various shapes and sizes. People see your sign written vans, your bell boxes are everywhere and all your guys wear uniforms. That's great if someone sees …

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Topics:CRMsecurity companies

by Jo Shaer, on March 2, 2018

Over the last couple of years, we've spoken to lots of manufacturers and engineers - at events like Southern Manufacturing and Subcon and on the social media platform, LinkedIn, for …

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by Jo Shaer, on February 26, 2018

At Lollipop we talk to loads of small Fire & Security companies. Many of these people have got in touch with us to enquire about a new website or Facebook …

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by Jo Shaer, on February 16, 2018

GDPR - it's just four letters. But they are guaranteed to put fear into the belly of any business owner - because, as the owner or MD, we are the …

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by Jo Shaer, on February 7, 2018

Before we talk about the how, we should probably ask why should your Customers' Lifetime Value (LTV) matters to you or your sales team? It is one of those 'big …

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Topics:customer lifetime value

by Robert Ellis, on February 4, 2018

Have you ever used a spreadsheet to store your customer and lead data? Unfortunately, this is lead management at its worst. These customer and lead spreadsheets can become huge and …

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Topics:CRM

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