How To Generate More Leads & Close More Fire & Security Customers
One of my Fire & Security LinkedIn connections published an update recently about his impending office move.
How fantastic to see a Fire & Security company growing so nicely!
But any change of address could impact the ranking of your company’s Google My Business map listing. Unless you update it in a very specific way.
If you’re trying to increase sales of Fire & Security systems to local businesses, then you should definitely be networking.
These events are where you will find lots of local business owners.
But it’s not just local business owners. There are also employees from sales and procurement. And, of course, each of those individuals will also be living in a property near you that will require a domestic alarm and CCTV cameras!
So it’s a double whammy of opportunity. Continue reading “Should Fire & Security Directors Be Networking?”
Sometimes, the human race makes me sigh! You put up a post that is designed to help people and some smartass thinks it’s open season on your Fire & Security business.
I’m not talking about people who may have a genuine customer service issue that they feel is not being handled effectively through your usual channels.
Complaints about late engineers or faulty alarm systems MUST be dealt with quickly and sensitively. AND learned from so any future unhappiness is dealt with before any customer feels the need to take it to social media.
Selling a Fire and Security System to a small to medium sized manufacturing company is no easy task.
Manufacturers are always trying to keep their costs to a minimum. And you are trying to get them to part with their money to meet legislation. Most will want to do as little as possible to remain legal. It really is a GRUDGE PURCHASE…
In addition, for most manufacturing companies the person dealing with Health & Safety and security contracts is also responsible for tons of other things too.
So the difficult part will be to get to the top of their priority list.
But how do you do that?
Continue reading “Selling Fire and Security Systems to Manufacturers”
Starting to scale your Fire & Security marketing? The great news is that you’ve got plenty of tools to choose from.
With so many options, getting started has never been easier. But getting started RIGHT is tougher than ever.
Where do you even begin?
You know that you should send an email newsletter… so you sign up for that email marketing tool. Continue reading “Scaling Your Fire & Security Marketing The Easy Way”
If you slice your finger whilst carving the Sunday roast, you will probably talk yourself out of an A&E visit. But if it is bad enough you’ll finally take a cab to the hospital. Stumble in and show the receptionist your damaged digit. Then what happens?
She looks you up and down. You’ve just failed the crucial test but you don’t know it yet.
Then she gives you a form on a clipboard and points you to some vinyl-covered chairs. You’re one of a hundred other people with minor symptoms. With your one good hand, you complete the form and take it back to her.
She says: “Have a seat!”
Three hours later you’re still sitting there waiting to see a doctor.
Suddenly, a guy staggers in with his hand gripping the side of his neck. Blood is spurting from his jugular through clenched fingers and splattering the wall. Continue reading “Why You Are Haemorrhaging Your Fire & Security Leads To Your Competitors”
At Lollipop we make this internet thing work for the Fire & Security industry. This article and tells you how to succeed in such a crowded market. You’ll discover the single most important principle to get right for internet success. Apply it to win!
So how do Lollipop make the internet work for the crowded Fire & Security industry? Continue reading “Making the internet work for the Fire & Security Industry”
In a perfect world every single person who arrives on your Fire & Security website would be a great prospect. They would all want Fire Safety and/or Security Systems.
But this is not a perfect world and that is not the reality of the traffic that is coming to your Fire & Security website.
The biggest mistake we see is trying to appeal to EVERYONE. You end up pleasing NO ONE.
So, decide who your ideal commercial Fire & Security customer is! And focus… Continue reading “Get More B2B Fire & Security Sales – Know Your Ideal Commercial Customer”
I was chatting with a Fire & Security professional recently. He’d been sent a Google voucher to get started on paid ads.
He was VERY EXCITED!
I didn’t want to rain on his parade. I didn’t want to be the voice of doom and gloom.
BUT…
A Fire & Security company showed us a regular report from their Ads manager claiming lots of conversions. But the director wasn’t so sure that this data matched the number of enquiries he was receiving.
Lollipop did an audit and added in some checks and balances. Continue reading “WARNING! Google Is Not Your Friend”
