How To Generate More Leads & Close More Fire & Security Customers
Just back from our bi-yearly Mastermind submersion session with our business coach, Perry Marshall. This year it was in Prague. He is big on getting his students to expand their horizons. You would be amazed how much more you can learn when you’re totally away from the office. And in completely different surroundings.
Perry is also big on getting more traffic and leads. And one of his foremost pieces of advice is:
Try to be in all four quadrants so you seem to be…everywhere…to your prospects.
It’s a sobering thought but it is one of the staple pieces of advice from any business coach – work ON your Fire & Security business not IN it.
Otherwise, rather than owning a true business, all you actually own is a job. 14 hour days, 7 days a week.
Continue reading “The More You Work IN Your Fire & Security Business, The Less It Is Worth!”
Jon and I learned a huge secret about selling Fire & Security products whilst at a yoga workshop recently!
Yup, I hear you. What on earth does yoga have to do with Fire & Security or even sales?
So here’s what happened:
I spoke to a very unhappy Fire & Security director this week. He told me how he had invested £3-4k per month with a marketing agency to do social media and website stuff.
After an investment of over £30,000, he had seen no increase in enquiries!!!
Finally he had pulled the plug.
A quick look at their website and social media revealed the truth. Continue reading “Do You Have A Marketing Spell For Fire & Security Success?”
Did you know that you can have a custom URL for your Fire & Security Facebook Page? Also known as a vanity URL, it gives your Page an easy-to-find and easy-to-share URL that looks professional and branded.
It is also known as a USERNAME.
Facebook explains: Continue reading “How To Create A Custom URL For Your Fire & Security Facebook Page Today”
Telemarketing sounds like the ideal strategy to generate more home security leads. And sales.
Get your admin team to call as many homeowners in your area as possible. Then ask if they want an alarm system.
Simples.
Errr… not!
Continue reading “Telemarketing and Home Security Leads”
A startling fact was revealed during conversations with the Fire & Security business development managers in London, Liverpool and Birmingham.
EXCLUSIVITY OF LEADS IS NOT USUALLY GUARANTEED
WTF!!!????
Yup, Lolly leads are always exclusive. But we hadn’t been talking about it in any of our sales materials. Because we didn’t think exclusivity was a ‘thing’!
We thought all lead generation companies offered exclusive leads!
DOH!
I have just seen a great article on LinkedIn from entrepreneur, James Caan. It’s all about what the world’s most successful people have in common.
Embracing these is going to help a Fire & Security director to become more successful too.
Why is it that Fire & Security customer retention is not being discussed by more UK directors?
The majority of your sales people tell me that:
“most of our work comes from existing customers and word of mouth referrals”.
So it sounds to me like it’s hugely important to keep your existing customers sweet. They’re the golden goose that keeps most Fire & Security companies going.
A great infographic from Experience Matters shows that loyal customers are:
5x more likely to repurchase, 5x as likely to forgive, 4x as likely to refer and 7x as likely to try a new offering! Continue reading “Make A 5% Increase In Your Fire & Security Customer Retention To Yield A 25-95% Increase In Profits”
Everyone loves a competition! Especially being able to win something for nothing. It’s a great way to increase your Fire & Security company’s visibility in the local community. And to generate more new enquiries from homeowners who want to feel safe.
Which is why some home security installers are offering prizes like free alarm systems on their Business Pages.
But sometimes it can cause bad feeling rather than elation! Continue reading “Could Your Fire & Security Facebook Competitions Upset Your Fans?”
