Home Security & The Buyer’s Journey – How Many Sales Are You Losing?

Have you ever spat feathers about why your inferior Fire & Security competitors seem to get a lot of work that should have YOUR name on it?
 
  • Their reputation isn’t as good as yours.
  • They have only been in business for five minutes.
  • They don’t have the accreditations that your company does.
BUT they have understood the process that makes a consumer want to buy.
 

It’s called the buyer’s journey. And it is a science!

This is the process that leads to any purchase, from beans to burglar alarms. It can happen in minutes or months but it happens, every time. Knowing this process helps companies understand their customers and keep them as the central focus in marketing and sales strategies. If you know the route, you can lead them through it! Continue reading “Home Security & The Buyer’s Journey – How Many Sales Are You Losing?”

Get ‘Face To Face’ With People Who Want Fire & Security Services

A Fire & Security director had been installing some CCTV cameras at the home of a very well known businessman.

During his tea break, the owner pulled our hero to one side. And asked :

“What’s the difference between a standalone CCTV system and one that’s remotely monitored?”

Our hero was very surprised that the owner did not know the answer.

But he was very happy to talk about it. They went to the businessman’s home office which had a whiteboard. That’s when our hero warmed to his task.

He started explaining and drawing diagrams. And was amazed at the effect.

“When you can see the people that you are presenting to are getting excited about what you are telling them……… wow what a buzz.”

BUT his website DOESN’T show those diagrams and explanations.

WHY NOT? Continue reading “Get ‘Face To Face’ With People Who Want Fire & Security Services”

The Website Button That Will ‘Print Money’ For Fire & Security Companies

“Hey, do you want to, maybe, I dunno, buy some Fire safety or Security systems?”

If your sales team asked like that… no one would buy anything! Leads would walk away and profits would nosedive.

But your Fire & Security website is part of your sales team. And 99% of the sites we look at have a call to action button that is just as passive… Some of them DON’T HAVE A BUTTON AT ALL!

Let us show you how to write confident, clear calls to action that will turn your website into a machine that PRINTS MONEY! Continue reading “The Website Button That Will ‘Print Money’ For Fire & Security Companies”

Why Do Fire & Security Professionals Feel Safe With Lollipop?

Some businesses spend huge amounts of time anguishing over their brand. They write out mission statements and compile prose about ethos.

But it’s all for nothing if it’s just marketing speak. The best branding can’t be forced. It has to be a fundamental part of the fabric of the company. A spirit that is lived and breathed by all its personnel.

One of the questions we get asked most often is:

Why Lollipop?

So here’s the answer from the horse’s mouth…

Continue reading “Why Do Fire & Security Professionals Feel Safe With Lollipop?”

How To Get More Traffic To Your Fire & Security Website

Michael is a FIre & Security company director. He contacted me to say:

All our work is through word of mouth and I want to expand. What can you do for me? 

Word of mouth enquiries are great. They are really warm leads but they are only a small sub-section of your potential customers.

There is a whole raft of other people whose first port of call when they have a question is their PC, laptop or mobile phone. 

fire-security-word-mouth-website-traffic

So, Michael. If you’re relying solely on word of mouth to generate new work, you’re missing out on an 800lb gorilla of enquiries called Google. 

But Fire & Security is a very crowded market place!  Especially online.

So how can YOU get YOUR website in front of all those people who are searching for the best way to protect their homes or business premises? Continue reading “How To Get More Traffic To Your Fire & Security Website”

10 Ways Fire & Security Directors Can Get More Family Time

Every Fire & Security business is a family business. Because every member of a Fire & Security director’s family will be affected by the decisions you have to make every day.

Important and trivial – each decision impacts your business but also the time available for your family.

You work yourself into a frenzy, doing just about every job role in the company without a break. 14 hour days, 7 days a week. Going from one job, installation, chore to the next without the time to think.

Michael Gerber’s The EMyth Contractor says that most Fire & Security MDs don’t own a true business – they own a job. And it’s a job working under the worst, most demanding boss in the world.

YOU!

There is never any time off because you can’t get the business to run without you.

BUT

Did you know that some of your best business ideas happen when YOU ARE NOT EVEN THINKING ABOUT FIRE & SECURITY?

This could happen:

  • On a rollercoaster.
  • During a cycle ride.
  • Playing on the swings.

Or just being part of the day to day routine of YOUR family.

AND YET

On the few occasions when you are at home, you bring all the problems and emotions from the office with you.

Cashflow worries, staff issues or a difficult installation. The list goes on…

In your heart of hearts, you know you’re only ever half-present. You always have one foot back in the office.

You can carry on like this and hope that things will get better or you can DO SOMETHING ABOUT IT.

Here are 10 things that will free up quality time for you to spend with your family

Continue reading “10 Ways Fire & Security Directors Can Get More Family Time”

Commercial and Home Security Systems Marketing – Success in 3 Simple Phases

Hellooo! If you’re reading this, you’ve probably asked Google for help with your marketing. Specifically, help with home security marketing or security systems marketing in general. The good news is she’s sent you to the right place!

Alternatively you might have clicked:

  • a link on social media; or
  • a link in an email from us; or
  • an ad that we have been running trying to FIND YOU! 

Because…

Word of mouth isn’t enough to grow your business

If you’re like most of the Fire & Security people we talk to, you want to expand your business. And you’ve realised that word of mouth enquiries are no longer enough.

When you recognise that you’ve been MISSING OUT on some prime enquiries, you want to get in there straightaway.

You’re desperate to understand how to market your Security Systems business effectively.

You want hot enquiries from people who are ready to buy and have never heard of your company before.

Want to speak to a human?  Book a call with an expert.

Just want to research? Read on…

successful-marketing-security-companies

Continue reading “Commercial and Home Security Systems Marketing – Success in 3 Simple Phases”

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