Selling Fire & Security: Race To The Bottom Or Rise To The Top?
by Jo Shaer, on July 12, 2019
Racing to the bottom
- been doing this for years
- blah de blah...
They might as well just bring up the website on the laptop and let the customer read that.
The cream rises to the top
Empathy and Authority.
Feed warm leads to your great sales team
The majority of your website's visitors are researching a solution to their FEAR. But does your website exude EMPATHY AND AUTHORITY?
It is much easier to close a sale if your prospect already knows that you understand their fear and have the expertise to solve it.
Your Fire & Security website delivered a consistent supply of the right quality customers...
Not just £500 domestic alarm enquiries. But the big £50k-100k jobs that will keep you in work for weeks.
Download this checklist. It highlights simple improvements you can make straight away. Get more customers from your website and your sales team.