You’ve spent hours putting together your quote.
Even with all the time you saved using your SimPRO project quote creator, it still took longer than you’d thought.
But when you follow up a week later, your client says:
“but you were twice the price… so we went with the other quote”
It’s a common problem. Rife in the Fire & security industry.
It bugs you. Because you know that if your HONEST quote had been accepted… the job would’ve been done right first time.
This company’s fire alarm or security system would be up and running. Trouble-free for years to come.
BUT NO…
Instead, a few months later, the company comes back to you…
Asking for help to ‘fix’ problems this cheap option left behind.
Not least compliance. Invalidated insurance. And faults…
Shoddy, lazy workmanship with spaghetti wiring and cables everywhere
Marketing lessons from a Fire & Security irritation…
Look, there are at least 3 lessons to learn from this annoying occurence.
Three things that will make your life better. You work far too hard to put up with this for the rest of your working life. You deserve better…
Here’s the first of those three lessons. Ready…
If you do… magic will start to happen.
You’ll start to attract more of the right people.
More of the businesses you REALLY want to do business with. You know the ones…
Companies who value being compliant. Who want the job done right. Who care about keeping the insurance company happy.
And their people safe. Their premises secure. And compliant.
Businesses who appreciate a reliable fire or security system. That does its job. Without a catalogue of faults.
Essentially, you want to work with people and companies who are like you.
People who realise that it’s cheap for a reason.
Get your messaging right and you’ll get more enquiries from this type of ideal customer.
This is important because, there’s more magic…
You’ll end up working with fewer and fewer of the clients who always want to cut corners. To save £100 here and £300 there…
Those prospective clients, who seem okay… But then quibble
😧 Stuff compliance. It’ll be alright…
😲 I saw a camera on Amazon for £100.
😵 Can’t you match that cheap quote?
You see…
Get it right and your messaging does two things.
Attracts the right people/companies and… turns the wrong ‘uns away.
BEFORE they waste your time preparing a proposal. Nobody should have to put up with these timewasters. Life’s too short. So don’t…
Ask yourself this…
How much more satisfying will my working life will be when I work with more of the right people… and less of the wrong ‘uns?
Would you be open to finding out if Lollipop is a good fit for your Fire & Security company? Let’s arrange something.