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Inbound Marketing Blog

Wax On, Wax Off - The Pain Of PPC

A few months ago, I was getting my legs defuzzed and, as she applied the hot wax to my left shin, I made the mistake of asking the salon owner how business was.

The look on her face was rather alarming.

'It's terrible, I've just got a bill for £3000  on my credit card from using Google Adwords'

And then she pulled ferociously... and I felt her pain too!

As she applied the wax to my right shin, she said:

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