<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=233887763743223&amp;ev=PageView&amp;noscript=1">

Inbound Marketing Blog

Identifying Your Ideal Buyer Profile & Buyer Personas & Keeping Track of Them

Many people who do Inbound Marketing get confused between Ideal Buyers and Buyer Personas - so here's a quick recap.

The ideal buyer profile defines which companies are a good fit for your product or service and helps you to exclude those who are not.

Buyer personas exemplify the different buying patterns of companies and/or people within your ideal buyer profile.

Ideal Buyer Profile and Buyer Personas