<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=233887763743223&amp;ev=PageView&amp;noscript=1">

Inbound Marketing Blog

Does your Security Company want to turn more site surveys into sales?

For Security companies, advertising and marketing comes in various shapes and sizes. People see your sign written vans, your bell boxes are everywhere and all your guys wear uniforms. That's great if someone sees one of these just after being burgled...

They can call you up and arrange a site survey. Of course, that is what gets you business. No site survey - no sale!

It used to be Yellow Pages, but nowadays the real marketing magic happens when your website is working well. You'll be getting loads of additional enquiries and drowning in site surveys. And that means everything is perfect...

Or is it?

When those site surveys fail to bring in business, you've wasted time and money.

This blog post reveals the most important mistake we see Security companies make again and again. And it explains what you can do about it to get more sales.

Spreadsheet Horrors OR Savvy Lead Management For Security Companies

Have you ever used a spreadsheet to store your customer and lead data?

Unfortunately, this is lead management at its worst. These customer and lead spreadsheets can become huge and unwieldy very quickly. An intimidating burden, difficult to maintain and rarely looked at. 

While your business coach told you it was a good idea to keep track of your customers and leads, the spreadsheet as we know it is not fit for purpose.

The answer, of course, is a modern CRM built to make the life of a sales person easier and more productive. We feel your pain because we've also struggled with spreadsheets in a previous life... 

The lead management Spreadsheet Horror Show...

Why Customer Service and CRM Software Make A Great Double Act

Imagine you get a call from an angry customer explaining that the product you sold them has malfunctioned in some way. You send an employee to fix it or ask them to return the product for a replacement. Sorted.

But what happens if the same customer rings back with the same problem?

It might not happen often but, if it does, that customer is  going to be understandably frustrated.

And when they realise the call handler has no recollection of the previous incident because either they are a different employee or they have dealt with hundreds of enquiries since then, the caller gets even more annoyed.

It doesn't look good.

Even though it stands for customer relationship management, many businesses don't often use the words customer service and CRM in the same sentence...

How To Replace LinkedIn Tags with Hubspot CRM Properties

The Hubspot CRM is a great replacement for all the free users of LinkedIn who are missing the Notes & Tags options.

Here's how to set up properties on your Hubspot CRM to replace LinkedIn tags without having to fork out for a premium account.

Just go to Settings in the black navigation bar, find edit your contact properties or add new properties and then select Manage. 

Next, click the blue Create a new property button and you will see this pop up. These properties will then appear on your Contact cards as a field for you to complete and which you can use to filter your contacts as you require.

Why Losing LinkedIn Tags & Notes For Free Accounts Is Not A Problem

If you’re waking up with the new updated LinkedIn layout, one of the best features will now be missing from your free version – the mini CRM that allowed you to manage your relationships on the platform.

Previously, underneath each profile that you visited was a section where you could make notes and reminders about that connection. It showed your most recent interactions and could be ‘tagged’ with a series of labels that allowed you to filter your connections by the things that were common to them.

But not any more – unless you want to pay about £75/month to get the LinkedIn Premium Sales Navigator package.

So what can you do to replace LinkedIn tags and notes?

Get The Free Sales CRM from Hubspot

Fortunately, Hubspot have stepped into the breach with their free CRM which actually works much better than the old LinkedIn version, in most cases.

Identifying Who To Add To Your Sales Pipeline

You’ve got your CRM, your simple sales pipeline, the stages are set up and you’re raring to go! Let me at those prospects!!!

How To Use LinkedIn To Find Customers

Last year LinkedIn was great for finding customers. 

In 2016, you could do an Advanced Search that would allow you to put in the Job Title of your ideal customer, the ideal industry and a radius within which they were located. Press a button and LinkedIn would search through your 1st, 2nd and 3rd connections plus any Groups that you had joined and produce a list of likely candidates. It would even allow you to save that list and automatically update it for you when anyone new joined LinkedIn who met your criteria.

However, that feature has disappeared in 2017 for free accounts.  

But all is not lost - you just need to be a bit more industrious and innovative. And, in some ways, the lack of automation will actually improve the way you select your list of potential prospects. It forces you to be more selective about who you add to your sales pipeline.  Read on to find out how to use LinkedIn to find customers in 2017.

Best CRM For Small Business - Why We Vote For Hubspot

The free Hubspot Sales CRM is an amazing piece of kit for small business executives. Not only can it handle up to 1,000,000 contacts, it can manage both your sales pipelines AND keep track of your orders post-sale.

Not just for Sales, this CRM actually manages your Orders too!

What makes Hubspot the best CRM for small business is its simplicity and versatility. As well as providing a great sales pipeline, the Deal Stages work just as well for running the process of taking a customer from their initial purchase through the manufacture of their order to their final sales payment and delivery.

Simple Sales Pipeline Stages for CRM Beginners 

So you've got your new free Hubspot CRM, downloaded our guide on how to use it, imported some of your existing contacts and now understand the concept of the sales pipeline

It's time to dig a little deeper and set up your pipeline correctly so you can manage your leads efficiently and effectively. This post explains how to do so.

Setting up Deals or Pipeline Stages  on a CRM

Identifying Your Ideal Buyer Profile & Buyer Personas & Keeping Track of Them

Many people who do Inbound Marketing get confused between Ideal Buyers and Buyer Personas - so here's a quick recap.

The ideal buyer profile defines which companies are a good fit for your product or service and helps you to exclude those who are not.

Buyer personas exemplify the different buying patterns of companies and/or people within your ideal buyer profile.

Ideal Buyer Profile and Buyer Personas