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Fire & Security Marketing Blog / customer lifetime value

by Jo Shaer, on October 6, 2019

Why is it that Fire & Security customer retention is not being discussed by more UK directors? The majority of your sales people tell me that: "most of our work …

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Topics:customer lifetime valuefire & security

by Jo Shaer, on February 7, 2018

Before we talk about the how, we should probably ask why should your Customers' Lifetime Value (LTV) matters to you or your sales team? It is one of those 'big …

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Topics:customer lifetime value

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