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by Jo Shaer, on November 17, 2019

Just back from our bi-yearly Mastermind submersion session with our business coach, Perry Marshall. This year it was in Prague. He is big on getting his students to expand their …

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Topics:digital marketingfire & security

by Jo Shaer, on November 7, 2019

I spoke to a very unhappy Fire & Security director this week. He told me how he had invested £3-4k per month with a marketing agency to do social media …

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Topics:Leadsdigital marketingfire & security

by Jo Shaer, on May 8, 2019

Ian from Blake Fire & Security Systems had to sit down and take a deep breath when he first saw our marketing proposal. "Those are scary numbers!" We get it! You're …

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Topics:digital marketingfire & security

by Jo Shaer, on April 25, 2019

Hellooo! If you’re reading this, you’ve probably asked Google for help with your marketing. Specifically, help with home security marketing or security systems marketing in general. The good news is …

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Topics:digital marketingfire & security

by Jo Shaer, on January 7, 2019

Most of the Fire & Security directors we speak to have spent hundreds of pounds getting their Terms of Business right to protect themselves from potential legal problems. But did …

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Topics:digital marketingfire & security

by Jo Shaer, on December 17, 2018

It was the night before Christmas and Eb Scrooge lay in his bed worrying about his fire & security business. He had spent Christmas Eve day going through the books. The …

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Topics:digital marketingfire & security

by Jo Shaer, on August 11, 2018

Hands up if it makes you hopping mad when scumbag Fire & Security installers rip off customers with poor quality workmanship! This happens even though you work in an industry …

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Topics:digital marketingfire & security

by Jo Shaer, on July 10, 2018

OK, this may sound a bit like sour grapes, but I'm going to say it anyway. As a Fire & Security company director or owner you may prefer to do …

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Topics:digital marketing

by Jo Shaer, on June 5, 2018

After some great successes getting businesses in the world of manufacturing onto the first page of Google, Lollipop were keen to do it all over again! Transforming business growth by improving …

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Topics:Manufacturingdigital marketing

by Jo Shaer, on April 9, 2018

Why would I hire a digital marketing agency? That sounds expensive! Those guys ALL drive expensive sports cars! Unfortunately, owners and managing directors of Fire & Security companies with this …

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Topics:digital marketing

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