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Inbound Marketing Blog

Avoid Disaster - How Not To Choose Your Fire & Security Systems Marketer

Hands up if it makes you hopping mad when scumbag Fire & Security installers rip off customers with poor quality workmanship!

Commercial and Home Security Systems Marketing - Success in 3 Simple Phases

Hellooo! If you’re reading this, you’ve probably asked Google for help with your marketing. Specifically, help with home security marketing or security systems marketing in general. The good news is she’s sent you to the right place!

Alternatively you might have clicked a link on social media or one of the ads that we have been running trying to FIND YOU! 


If you’re like most of the Fire & Security people we talk to, you’re unhappy with the miserable marketing results you’re getting from your website. It does nothing for you.

You’re desperate to understand how to market your security systems business effectively.

You want results…

You want hot enquiries not hot air!

Want to speak to a human?  Book a call with an expert.

Just want to research? Read on...

Are One-Eyed Trainers Sabotaging Your Fire & Security Marketing...?

OK, this may sound a bit like sour grapes, but I'm going to say it anyway.

How Lollipop Put A Manufacturing Website On The First Page Of Google

After some great successes getting businesses in the world of manufacturing onto the first page of Google, Lollipop were keen to do it all over again!

Transforming business growth by improving revenue is a huge passion for us. We genuinely care about your concerns and helping you achieve the success you deserve.

When you win, we win.

So we set out to find new customers where we could replicate our proven process.

How Lollipop Can Get Better Results For Your Website

One of our first clients worked for two industrial manufacturing companies.  In the downturn after 2008, she was very worried about the lack of enquiries that were coming in and asked us to take a look at one of the businesses.

After a roaring success  through creating a website and digital marketing strategy that stopped their problems with a feast/famine order cycle, we were eventually invited to spread some Lolly magic to the second business which was in dire straits. 

How Lollipop Can Get Your Business In Front Of The Right People

At Lollipop, our #1 task is to get your business in front of the right people - the ones most likely to want to buy your product or service.

But we don't restrict ourselves to the most obvious sources for generating leads. It's all about finding out where your ideal buyers are hanging out and making sure that you are there too. 

Having this attitude  means that we get work from the strangest of places - as well as via the world wide web. And we employ the same attitude to help our clients to find their ideal customers.

Talking of unusual places to find customers, one of Lollipop's  first clients was someone that Jon and I both

Why Hire A Digital Marketing Agency For Your Fire & Security Business?

Why would I hire a digital marketing agency?

That sounds expensive! Those guys ALL drive expensive sports cars!

Unfortunately, owners and managing directors of Fire & Security companies with this blinkered attitude can end up with some serious business growth issues.

Here are the plain facts! You should use an agency if:

Don't Choose Your Digital Marketing Employee Until You Read This Blog Post

Many of the Fire & Security business owners and executives who manage their own digital marketing are dissatisfied with the results they are getting. They are concerned about how difficult it is to acquire new customers and generate sales revenue from new and existing customers.  Especially when they have so many other hats to wear.

So what's the answer? How do you get more bang for your buck without having to increase the demands on your own non-existent spare capacity?

If You've Already Employed A Family Member To Do Your Digital Marketing, Don't Read This. It'll Break Your Heart

Once you realise that a significant part of your business growth relies on getting more traffic, leads and customers to your website, you have to make a decision about who is going to do the digital marketing to make it happen!
Obviously, it's a decision you need to get right. This blog post will help you decide if a family member is the right choice for your Fire & Security business...

[WARNING] Read This Before Promoting A Trusted Staff Member To Fire & Security Digital Marketing Manager

You know the only way to attract the right type of traffic, leads and customers to your Fire & Security website is to start doing effective digital marketing. However,  with a tight marketing budget finding a way to fill that gap is going to require some hard thinking.  

You have acknowledged that you don't have the skills or the time to do your digital marketing for yourself but your profit and loss says you can’t afford to hire a full-time digital marketing manager or outsource the role to an expert. It's a conundrum that this post will help you solve!