Most of the 85 engineering marketers surveyed will be American, so does this ring true for your behaviour as a UK Engineer?
And remembering that your New Year's Resolution for your manufacturing/engineering company is
Better Business Growth in 2016
Your LinkedIn news feed is full of business coaches encouraging you to increase your sales in 2016. You know you have to do something more to achieve better business growth, but you're not sure how to proceed.
You have heard/read about Blogging/SEO/Social Media/Paid Advertising as being the best way forward but you have no idea how to do these for yourself.
But that nagging DO SOMETHING itch just has to be scratched!
At that precise moment, the phone rings or your computer dings with an incoming email. It's some sales person offering you a magic bullet guaranteeing instant customers by doing something on the internet that you don't understand but it's going to involve minimal effort and just a small outlay of cash on your part.
Hallelujah, the answer to your prayers. You so desperately want it to work that you ignore the little warning voices of caution in your head.
However, before you bite their hand off and get yourself into a whole heap of trouble, I want you to repeat these words after me...
He was going through the books and all was not well. The collapse of one of his major long term customers had left a bad debt that had severely affected cashflow. He had suppliers sending him rude emails about late payments but, by deferring them, he had just managed to scrape together enough funds to meet payroll this month.
The dire financial situation meant that he had had to take on two jobs he never would have considered before. He knew they were bad news but it meant money coming in now - even if they would be working for minimal profit, please not a loss, in the long run.
Marley - a Salesman restrained by Management
Marley, his long suffering partner and sales director had warned him that the chains they forged today would come back to shackle them in the not too distant future. That taking on this type of work would only end in tears!
Marley had begged to be able to use LinkedIn to locate the business owners who actually needed their services but Scrooge didn't have time to waste on all that social media time suckiness.
We've been working with several engineering and manufacturing companies to get the wording on their website right. This is a critical part of your website design and promotion. Get it right and you stand head and shoulders above the competition. Get it wrong and you will fade into the background, unnoticed and ignored.
This post will give you some guidance and 3 fabulous takeaways, so you can get it right!
These may be eCommerce sites where your visitors can buy immediately or a regular website where the choice is to contact you by phone or email for a more bespoke solution.
However, some of the engineers that we have met recently have been rather let down by the fact that their goal did not always align with that of their web designer.
So, is your website an expensive static brochure or a 24/7 lead generating marketing machine that pays for itself?
There is a photograph being shared around LinkedIn of a group of primary school children dressed in hard hats and high-viz jackets being shown around an industrial unit of some kind.
My first question was - where are all the girls? When I read the most recent MAS Barometers, which highlight the lack of skilled workers in UK manufacturing, it made me inquisitive to know more about this problem that is restricting growth.
Engineering skills gap - perception of boys and girls
The lack of girls studying STEM subjects at school is where most people think the problem starts. Although, I think it is more likely to be the fact that factories and industry are seen as dirty, dangerous and not the sort of place where a lady should consider working.
This observation is highlighted by Frank Cavallaro of Fronetics Strategic Advisors, who wrote recently in EBNOnline that 52% of the American teenagers have no interest whatsoever in a manufacturing career.
Jon and I attended the Engineering - What Next? event, part of the Chelmsford Ideas Festival at Anglia Ruskin University in Chelmsford last week.
After some introductory wine and nibbles we were ushered into the fabulous lecture theatre at the University for the presentations themselves.
First up to present was Dr Tony West of Anglia Ruskin who took us through how the University is working with local businesses to provide the right opportunities for students moving into full time employment. And also for innovative engineering students who are developing their own products and want to bring them to market.
Due to unforeseen circumstances the event has been postponed until February 2016
Taking place in February 2016 as part of Global Entrepreneurship Week, the free Inspire 2015 event will bring together entrepreneurs and innovators.
Unlike the normal B2B events you are used to, it will be participative and interactive - an innovation in itself for B2B events.
At the Engineering - What Next? event in Chelmsford recently, one of the presenters told a joke that really made me laugh but also made me think about the whole Engineers vs Lawyers dilemma that young people have to consider when deciding on their future employment.
An engineer died and reported to the pearly gates. A newly anointed angel, filling in for St. Peter, checked his dossier and grimly said, "Ah, you're an engineer; you're in the wrong place."
So the engineer was cast down to the gates of hell and was let in. Pretty soon, the engineer became gravely dissatisfied with the level of comfort in hell, and began designing and building improvements.