And remembering that your New Year's Resolution for your manufacturing/engineering company is
Better Business Growth in 2016
Your LinkedIn news feed is full of business coaches encouraging you to increase your sales in 2016. You know you have to do something more to achieve better business growth, but you're not sure how to proceed.
You have heard/read about Blogging/SEO/Social Media/Paid Advertising as being the best way forward but you have no idea how to do these for yourself.
But that nagging DO SOMETHING itch just has to be scratched!
At that precise moment, the phone rings or your computer dings with an incoming email. It's some sales person offering you a magic bullet guaranteeing instant customers by doing something on the internet that you don't understand but it's going to involve minimal effort and just a small outlay of cash on your part.
Hallelujah, the answer to your prayers. You so desperately want it to work that you ignore the little warning voices of caution in your head.
However, before you bite their hand off and get yourself into a whole heap of trouble, I want you to repeat these words after me...