Fire & Security directors beware of expensive mistakes!
Neither the marketing guy who cold called you nor the one you know through your networking breakfast will have the skills and experience to sell more fire protection and security systems.
How do I know? We regularly meet colleagues from your industry who are repenting their first marketing investment.
They hired the smooth talking, shark-tooth necklace-wearing consultant who promised to publish 100 tweets and some blog posts every month. Or they listened to the promises of an experienced old-school marketer who said promoting your business for two days a week would be all you needed.
Take a deep breath and consider these two things:
- What exactly have they promised to do for you?
- And is it what you actually need?