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by Jo Shaer, on April 20, 2019

Since May 2018, the GDPR has caused lots of confusion for Fire and Security professionals. It has made you look at your marketing and how you store your customers' data …

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Topics:fire & security

by Jo Shaer, on April 15, 2019

I shocked a prospective client last week. He had just realised how much money he had left lying on the table this year. All because his team were making proposals …

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Topics:CRMfire & security

by Jo Shaer, on March 30, 2019

You know how cross you get when you see Fire and Security installations that are a mess? People on LinkedIn had lots to say about these two images: Fire Alarm cable …

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Topics:Web Designfire & security

by Jo Shaer, on March 18, 2019

I received my annual email from the ICO today. Things have changed slightly but most businesses will still need to join up. Here's what you need to know: Does my …

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Topics:fire & security

by Jo Shaer, on March 17, 2019

If your Fire & Security Ad campaign has just one ad group, you're pouring money down the plughole. The biggest mistake I see time and again is hundreds of keywords …

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Topics:PPCfire & security

by Jo Shaer, on March 8, 2019

I talk to a lot of Fire and Security professionals. Many of them ask me to take a look at their website. But if you'd rather take a look yourself, click …

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Topics:website-designfire & security

by Jo Shaer, on March 4, 2019

Love them or loathe them, fruit-based devices are here to stay. And, because there are now so many iPhone and iPad users, Apple are secure enough to be able to …

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Topics:Apple Mapsfire & security

by Jo Shaer, on March 4, 2019

Looking for a way to increase website traffic to your Fire & Security website? Apple no longer have the Google My Business app on their mobile devices by default. Instead, …

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Topics:Apple Mapsfire & security

by Jo Shaer, on March 1, 2019

Don't know what a buyer persona is? Or why your Fire & Security business should have one? Well, you're not alone. But it is a fundamental piece of the digital …

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Topics:Leadsfire & security

by Jo Shaer, on February 26, 2019

I asked a Fire and Security director if his website was working for him. His reply: "It had better be! I paid enough for it!" Question - You don't know …

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Topics:SEOfire & security

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