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by Jo Shaer, on January 18, 2019

At least 50% of the Fire & Security profiles I see don't link to a LinkedIn Company page. But why is that such a crying shame? Because it means you're missing …

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Topics:LinkedInfire & security

by Jo Shaer, on January 14, 2019

People often tell me that LinkedIn is no good for growing Fire & Security companies. But that's completely WRONG. Here's another top tip from my fabulous sales coach, Rick Roberge …

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Topics:LinkedInfire & security

by Jo Shaer, on January 10, 2019

Here's to a fruitful 2019 for Fire & Security companies across the UK. What better way to start the New Year than FREE money! Okay, Santa HAS left the building …

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Topics:fire & securityreaching customers

by Jo Shaer, on January 7, 2019

Most of the Fire & Security directors we speak to have spent hundreds of pounds getting their Terms of Business right to protect themselves from potential legal problems. But did …

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Topics:fire & securitydigital marketing

by Jo Shaer, on January 5, 2019

Are you one of the few savvy Fire & Security Directors who sees the value in using LinkedIn to get in front of your ideal customers? Read on for my top …

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Topics:LinkedInfire & security

by Jo Shaer, on January 5, 2019

Are you one of the many Fire & Security directors who has social media symbols on your website? But did you know that there are two types? One that brings …

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Topics:Facebookfire & security

by Jo Shaer, on December 17, 2018

It was the night before Christmas and Eb Scrooge lay in his bed worrying about his fire & security business. He had spent Christmas Eve day going through the books. The …

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Topics:fire & securitydigital marketing

by Jo Shaer, on November 12, 2018

Fire & Security directors beware of expensive mistakes! Neither the marketing guy who cold called you nor the one you know through your networking breakfast will have the skills and …

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Topics:fire & security

by Jo Shaer, on October 16, 2018

You've been investing in marketing for your Fire & Security business website for a few months. Suddenly one of your admin staff pipes up. “I don’t think we need to …

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Topics:fire & security

by Jo Shaer, on September 14, 2018

Honest and trustworthy. That’s how the Fire & Security companies we speak to describe themselves. When a customer is putting the safety and security of their family, staff and clients …

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Topics:fire & security

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