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by Jo Shaer, on May 3, 2019

Michael is a FIre & Security company director. He contacted me to say: All our work is through word of mouth and I want to expand. What can you do …

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Topics:website trafficfire & security

by Jo Shaer, on April 29, 2019

Every Fire & Security business is a family business. Because every member of a Fire & Security director’s family will be affected by the decisions you have to make every day …

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Topics:fire & security

by Jo Shaer, on April 25, 2019

Hellooo! If you’re reading this, you’ve probably asked Google for help with your marketing. Specifically, help with home security marketing or security systems marketing in general. The good news is …

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Topics:digital marketingfire & security

by Jo Shaer, on April 25, 2019

Many Fire & Security professionals tell us: Most of our work comes from word of mouth or from having a stand at an event. But exhibitions are a big investment. You …

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Topics:fire & security

by Jo Shaer, on April 20, 2019

Since May 2018, the GDPR has caused lots of confusion for Fire and Security professionals. It has made you look at your marketing and how you store your customers' data …

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Topics:fire & security

by Jo Shaer, on April 15, 2019

I shocked a prospective client last week. He had just realised how much money he had left lying on the table this year. All because his team were making proposals …

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Topics:CRMfire & security

by Jo Shaer, on March 30, 2019

You know how cross you get when you see Fire and Security installations that are a mess? People on LinkedIn had lots to say about these two images: Fire Alarm cable …

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Topics:Web Designfire & security

by Jo Shaer, on March 18, 2019

I received my annual email from the ICO today. Things have changed slightly but most businesses will still need to join up. Here's what you need to know: Does my …

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Topics:fire & security

by Jo Shaer, on March 17, 2019

If your Fire & Security Ad campaign has just one ad group, you're pouring money down the plughole. The biggest mistake I see time and again is hundreds of keywords …

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Topics:PPCfire & security

by Jo Shaer, on March 8, 2019

I talk to a lot of Fire and Security professionals. Many of them ask me to take a look at their website. But if you'd rather take a look yourself, click …

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Topics:website-designfire & security

Social Media Blog

Lollipop loves Social Media. Our blog shows you how to promote your business and convert your website visitors into leads and paying customers. Take a look!

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