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by Jo Shaer, on August 11, 2018

Hands up if it makes you hopping mad when scumbag Fire & Security installers rip off customers with poor quality workmanship! This happens even though you work in an industry …

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Topics:fire & securitydigital marketing

by Jo Shaer, on August 8, 2018

It’s become a bit of a ritual. Every day on LinkedIn I look out for the latest Fire & Security cheap option pictures. You know the ones. Wiring hanging out …

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Topics:fire & security

by Jo Shaer, on July 31, 2018

Hellooo! If you’re reading this, you’ve probably asked Google for help with your marketing. Specifically, help with home security marketing or security systems marketing in general. The good news is …

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Topics:fire & securitydigital marketing

by Jo Shaer, on July 24, 2018

Have you ever said: "LinkedIn doesn't work for our industry!"? We have run many 1-2-1 training consultations for Company Directors on LinkedIn. Attendees leave with sure-fire training on how to …

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Topics:LinkedInManaging Directorsfire & security

by Jo Shaer, on July 4, 2018

Fire & Security is a very crowded market place!  And you now know that it takes more than just word of mouth to keep the enquiries rolling in. But how can you …

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Topics:SEOfire & security

by Jo Shaer, on March 11, 2018

One of our lovely Fire & Security clients asked me recently whether I could just "sort out his GDPR thing for him". Sadly, it's not as simple as asking your …

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Topics:security companiesfire & security

by Jo Shaer, on January 15, 2018

The business owner was almost in tears during our phone call. We have always been at #1 on Google maps but my listing has just disappeared! We have been replaced …

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Topics:google maps listingfire & security

by Jo Shaer, on November 28, 2017

According to a report by Ibis World for 2016/17, your Security Systems business is fighting with more than 1,950 others. But the prize is estimated to be worth just 46% of …

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Topics:fire & securitydigital marketing

by Jo Shaer, on August 15, 2017

Further to our post on 7 Essential Tips For Savvy Business Owners On The New LinkedIn, here's some more in depth tips on LinkedIn's Advanced Search. This option has been moved …

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Topics:LinkedInfire & security

by Jon Law, on November 25, 2016

Does any of this ring a bell? You spent a fortune on a sparkly new website. It looks fantastic. But you’re not getting the new customers you were expecting. Hey, you’re not even showing up on Google! …

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Topics:SEOfire & securitywebsite traffic

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