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by Jo Shaer, on October 16, 2018

You've been investing in marketing for your Fire & Security business website for a few months. Suddenly one of your admin staff pipes up. “I don’t think we need to …

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Topics:fire & security

by Jo Shaer, on September 14, 2018

Honest and trustworthy. That’s how the Fire & Security companies we speak to describe themselves. When a customer is putting the safety and security of their family, staff and clients …

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Topics:fire & security

by Jo Shaer, on August 11, 2018

Hands up if it makes you hopping mad when scumbag Fire & Security installers rip off customers with poor quality workmanship! This happens even though you work in an industry …

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Topics:digital marketingfire & security

by Jo Shaer, on August 8, 2018

It’s become a bit of a ritual. Every day on LinkedIn I look out for the latest Fire & Security cheap option pictures. You know the ones. Wiring hanging out …

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Topics:fire & security

by Jo Shaer, on July 24, 2018

Have you ever said: "LinkedIn doesn't work for our industry!"? We have run many 1-2-1 training consultations for Company Directors on LinkedIn. Attendees leave with sure-fire training on how to …

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Topics:LinkedInManaging Directorsfire & security

by Jo Shaer, on July 4, 2018

Fire & Security is a very crowded market place!  And you now know that it takes more than just word of mouth to keep the enquiries rolling in. But how can you …

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Topics:SEOfire & security

by Jo Shaer, on March 11, 2018

One of our lovely Fire & Security clients asked me recently whether I could just "sort out his GDPR thing for him". Sadly, it's not as simple as asking your …

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Topics:security companiesfire & security

by Jo Shaer, on February 26, 2018

Lollipop only work with ambitious Fire and Security companies. So we were delighted when Stan got in touch. Stan is the MD of a group of Fire & Security companies turning …

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Topics:website-designfire & security

by Jo Shaer, on January 15, 2018

The business owner was almost in tears during our phone call. We have always been at #1 on Google maps but my listing has just disappeared! We have been replaced …

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Topics:google maps listingfire & security

by Jo Shaer, on November 28, 2017

According to a report by Ibis World for 2016/17, your Security Systems business is fighting with more than 1,950 others. But the prize is estimated to be worth just 46% of …

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Topics:digital marketingfire & security

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