I'm working with an entrepreneur who grows his business by acquiring other complementary businesses - it was a method of business growth that was highlighted to me by Nitin Patel, the CEO of Redring Xpelair at the Engineering - What Next event in Chelmsford last year.
My client has been a very busy boy over the past couple of years but it's only now that we start to realise there should have been a better strategy relating to the physical and digital assets of these acquired companies.
Growing Your Business By Acquisition - An Example
Acquisition 1: My current client purchased Business A Based in Town A for whom I was the web developer. The domain and Google Map listing were well established for Town A and they could also rank for a few other local towns because they had such authority with Google.
Acquisition 2: He then purchased Business B Based in Town B. He closed their office and did a 301 redirect from that business's website through to the website of Business A so that the customers of Business B knew what was happening but losing the potential to rank in Town B because there was no longer a physical address or map listing.