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by Jo Shaer, on June 23, 2019

I was chatting with a Fire & Security professional recently. He'd been sent a Google voucher to get started on paid ads. He was VERY EXCITED! I didn't want to …

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Topics:Google Adwordsfire & security

by Jo Shaer, on January 11, 2017

After 16 years of Standfard Text Ads, Google Adwords is about to introduce a major change. 31 January 2017 is the last day that you will be able to create …

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Topics:Google Adwords

by Jo Shaer, on April 13, 2016

A few months ago, I was getting my legs defuzzed and, as she applied the hot wax to my left shin, I made the mistake of asking the salon owner how …

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Topics:adwords trainingGoogle Adwords

by Jo Shaer, on April 7, 2016

I've been studying at the weekend again. This time to gain the Google Adwords Mobile Certification. In an age when: smartphone and tablet adoption is increasing rapidly (US figures show from …

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Topics:Google Adwords

by Jo Shaer, on April 6, 2016

I'm afraid I'm going to have to have a rant about the Google Partner logo. There are a lot of website designers, marketers and Adwords management companies out there who …

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Topics:Google Adwords

by Jo Shaer, on March 19, 2016

It was a long day but I watched all the videos, read all the study guides and caught up on the refresher notes and videos before undertaking two Google Adwords …

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Topics:Google Adwords

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