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Inbound Marketing Blog

Fake Google Reviews... and what to do about them

The only Google map  listing  enquiries that we dread are the ones that involve fake reviews.

In particular when the business owner tells us that they know it is a fake review because it was left by someone who was never actually a client of their business.

What is a fake Google review?

We had another case this week. One of our regular clients has been in business for 15 years. He has 3 massage clinics with 2 or 3 masseurs at each clinic. These have only ever received 4* and 5* reviews and usually congratulate the masseuse in question.

Then two weeks ago, he received a 1* review. As with many business owners, he took the bad feedback incredibly personally. He told me that he felt as if someone had insulted one of his children!

Will My Benfleet Google Map Listing Put Off National Visitors?

At my recent presentation for Networking on Sea in Southend, one of the attendees asked a question about their Google Map Listing. It's an area  that confuses a lot of Managing Directors and Marketing Managers.

Assent Risk Management are a consultancy firm providing ISO consultancy for Information Security, Health & Safety and other standards. They help companies across the UK and Europe and have sub-contracted consultants based all around the UK. However, their "main base" (head office where all the major admin and legwork is done) is based in Benfleet, Essex.

Publish Posts on Your Google My Business Map Listing

We're excited to share the news of a brilliant new update from Google My Business for your map listing!

You can now create and publish posts with news of Offers or Events or Products/Services  that can be seen and clicked by people viewing your listing in Maps or on the Knowledge Panel on the right hand side of some search results.