As an ambitious company you want more customers so your business can grow. But in order to get more customers, you'll need plenty of quality leads for your sales team to talk to.
A few weeks ago I filled in for my manager while he was on holiday and attended a BNI Southend networking event.
I chose to do my one minute pitch on our Inbound Marketing service - but not in the traditional sense. When I talk about attracting visitors, converting leads and closing customers, I'm often left with blank faces and confused expressions...
So instead, I explained it in a way that is more relatable and human friendly; The Lollipop way.
A regular question from business owners and directors, when the topic of blogging pops up in conversation is
Yikes, what to blog about? No-one will be interested in that...?
However, in many cases, the task of blogging is allocated to the marketing department or a third party marketing provider. This type of blogger believes it is sufficient to upload posts solely about charitable donations, your latest product launches, new accreditations and employee events - traditional press release style articles aimed at broadcasting how great the company is. To them, that's what marketing does.
And when no enquiries or customers are forthcoming, it is decided that blogging is a waste of time and effort.
But how do you search online for answers?
1. The Internet has killed the sales pitch as we knew it
The women of the world (and their menfolk) have a laptop, tablet or mobile phone within easy reach. Every buyer has the power to research before picking up the phone to enquire or setting foot in a store - whether they are a commercial purchaser or consumer.
It really is the death of salesmen like Willy Loman and the Glengarry Glen Ross guys. No longer do purchasers rely on salesmen for the information they need to make a decision. The days when someone could sit in your living room and refuse to leave until your husband signed on the dotted line are gone.
Bingo! You've put in the hard yards and your Marketing Machine is working.
Your blog posts are bringing in FREE traffic from Google. Your website is starting to produce leads, people are signing up for your downloads and all is well with the world. But...
What next? What to do with these shiny new website leads?
Well here are three ways to make sure all that hard marketing does not go to waste. Feed your sales by nurturing leads! Make the most of these people who are genuinely interested in your products or services.
So many business people hate social media. They view social selling as a bunch of people on Facebook or Twitter, who only shout about buying their products all the time.
It's no different from the other interruptive, distracting traditional marketing methods that they hate.
It's all very well getting traffic to your website, but how useful are those visitors? Are these people the right people? Will they help your business grow?
You've done the prep work and increased your online visibility. That's great, you're on your way, but now you must focus on your ideal client and entice these prospects to your website.
When was the last time you sat down and thought, "I'm going to do a blog post about Halloween to help my business!" Never? Probably...
But tailoring the content you produce around public holidays such as Halloween and Christmas is something you should be doing to promote your business.
I'm not suggesting you bring out a range of bat-shaped CCTV cameras... but instead, you need to think about what problems these different holidays and events can bring to your target audience and utilise this in one of Inbound Marketing's favourite tactics - blog writing.
Lollipop are very excited to announce that there is an opportunity to get a discount of up to 40% off the cost of your website and/or digital marketing if you are an eligible start up or SME based in Essex, Kent or East Sussex.
Access new EU Funding to expand and develop your low carbon business
If you are a small business selling low carbon solutions and are based in the Essex, Thurrock, Southend, Kent, Medway or East Sussex region then you might be eligible for support for your projects targeting improving sustainability.
Until Spring 2019, the LOCASE (Low Carbon Across the South East) project can provide match funded grants of £1,000 to £10,000 to enable businesses in the low carbon sector to expand and develop through marketing and website development
Have you been wondering why your website isn't getting many visitors?
Or saying 'I'm sure my website should be producing more enquiries!'
There's never been a better time to contact Lollipop. Give us a call on 01702 476517 to get started.