For every business that wants to be found online there needs to be a digital marketing budget, but how much should that budget be?
It's generally advised that your total marketing budget should be around 5% to 10% of turnover - it's up to you how that's split between online and offline activities.
Yet, this is just a general rule of thumb, and in all honesty isn't very helpful if you don't know what the potential return will be. Without this I can't see many Financial Directors eager to spend 10% of revenue on marketing!
This post will make it easier for you to twist your FD's arm by revealing the compound effect when you invest in Digital Marketing - done the Inbound way!