A couple of people from the manufacturing sector have asked questions on LinkedIn about what people think of their new website.
The responses from their connections were all very positive about the look and feel - except for mine which was "Do you have Google Analytics on there?"
In both cases, although the owner of the website said yes, I could see no Google Analytics tracking code showing in the source code of either site.
Ah, Jo, I hear you cry, I don't want to be bothering with all that stuff. And my response would be But you have just spent a fortune on a website, why would you not want to know that it was working to help you achieve your business goals?
No analytics means no data. No data means you have no idea how many visitors are coming to the site.
Change the way you view your website and turn it into a 24/7 marketing tool for your business that doesn't need a pension or take holidays. Read on to find out what you need to be measuring.
How do you know if your website is working?
The thing is, it's not all about look and feel - although that is still important. There are actually 5 Key Performance Indicators (KPIs) which will give you the answers you need to see if your website is working for your business. These should be monitored carefully.