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by Jo Shaer, on May 14, 2019

I am often asked whether HubSpot can track Fire & Security website visitors. How is it better than other tools that just give you a report of visitors' IP addresses? …

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Topics:Leadsfire & security

by Jo Shaer, on March 1, 2019

Don't know what a buyer persona is? Or why your Fire & Security business should have one? Well, you're not alone. But it is a fundamental piece of the digital …

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Topics:Leadsfire & security

by Jon Law, on February 24, 2019

You invest in a website to generate sales leads or enquiries for your Fire & Security company. Without a steady stream of leads, businesses of any size will struggle to grow. Even …

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Topics:LeadsSalesfire & security

by Jo Shaer, on November 27, 2018

"LinkedIn's crap," a Fire & Security director told me. "It takes all day and doesn't result in any worthwhile enquiries!" Are you feeling the same frustration? But why is that? …

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Topics:LinkedInLeadssales enablement

by Jon Law, on December 21, 2016

Bingo! You've put in the hard yards and your Marketing Machine is working. Your blog posts are bringing in FREE traffic from Google. Your website is starting to produce leads, …

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Topics:Inbound MarketingLeads

by Jo Shaer, on December 1, 2016

Hubspot's State of Inbound 2015 data highlighted a couple of interesting stats relating to salesmen, spreadsheets and technology. Unsuccessful sales teams are 2x more likely to use Excel, Outlook or …

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Topics:HubSpotLeadsSales

by Jo Shaer, on March 18, 2016

Many sales people rely on their website to generate the leads for them to call. A potential customer arrives on the site via a Google search and either calls or emails them …

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Topics:LeadsMarketing

by Jo Shaer, on March 17, 2016

We are always banging on about having a complete Buyer Persona to get the best effect from your Inbound Marketing. And, watching AMC's Better Call Saul, the popular prequel to Breaking …

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Topics:Leads

by Jo Shaer, on February 10, 2016

If you have a profile still on the old version of the platform, scroll down to the section marked 2016 in red. If you have the new 2017 version, read …

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Topics:LinkedInLeads

by Jo Shaer, on February 1, 2016

A couple of people from the manufacturing sector have asked questions on LinkedIn about what people think of their new website. The responses from their connections were all very positive …

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Topics:LeadsSales

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Lollipop loves Social Media. Our blog shows you how to promote your business and convert your website visitors into leads and paying customers. Take a look!

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