Speak to Lollipop
Speak to Lollipop
Get More Clients

by Jon Law, on July 7, 2019

At Lollipop we make this internet thing work for the Fire & Security industry. This article and tells you how to succeed in such a crowded market. You'll discover the single …

Read Story
Topics:Leadsinternet marketingwebsite trafficfire & security

by Jo Shaer, on May 14, 2019

I am often asked whether HubSpot can track Fire & Security website visitors. How is it better than other tools that just give you a report of visitors' IP addresses? …

Read Story
Topics:Leadsfire & security

by Jo Shaer, on March 1, 2019

Don't know what a buyer persona is? Or why your Fire & Security business should have one? Well, you're not alone. But it is a fundamental piece of the digital …

Read Story
Topics:Leadsfire & security

by Jon Law, on February 24, 2019

You invest in a website to generate sales leads or enquiries for your Fire & Security company. Without a steady stream of leads, businesses of any size will struggle to grow. Even …

Read Story
Topics:LeadsSalesfire & security

by Jo Shaer, on November 27, 2018

"LinkedIn's crap," a Fire & Security director told me. "It takes all day and doesn't result in any worthwhile enquiries!" Are you feeling the same frustration? But why is that? …

Read Story
Topics:LinkedInLeadssales enablement

by Jon Law, on December 21, 2016

Bingo! You've put in the hard yards and your Marketing Machine is working. Your blog posts are bringing in FREE traffic from Google. Your website is starting to produce leads, …

Read Story
Topics:Inbound MarketingLeads

by Jo Shaer, on December 1, 2016

Hubspot's State of Inbound 2015 data highlighted a couple of interesting stats relating to salesmen, spreadsheets and technology. Unsuccessful sales teams are 2x more likely to use Excel, Outlook or …

Read Story

by Jo Shaer, on March 18, 2016

Many sales people rely on their website to generate the leads for them to call. A potential customer arrives on the site via a Google search and either calls or emails them …

Read Story

by Jo Shaer, on March 17, 2016

We are always banging on about having a complete Buyer Persona to get the best effect from your Inbound Marketing. And, watching AMC's Better Call Saul, the popular prequel to Breaking …

Read Story

by Jo Shaer, on February 10, 2016

If you have a profile still on the old version of the platform, scroll down to the section marked 2016 in red. If you have the new 2017 version, read …

Read Story

Fire & Security Blog

Promote your company on the internet. And... learn how to convert your website visitors into leads and paying customers. Take a look!

Get our blog posts