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by Jo Shaer, on November 27, 2018

"LinkedIn's crap," a Fire & Security director told me. "It takes all day and doesn't result in any worthwhile enquiries!" Are you feeling the same frustration? But why is that? …

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Topics:LinkedInsales enablementLeads

by Jon Law, on December 21, 2016

Bingo! You've put in the hard yards and your Marketing Machine is working. Your blog posts are bringing in FREE traffic from Google. Your website is starting to produce leads, …

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Topics:Inbound MarketingLeads

by Jo Shaer, on December 1, 2016

Hubspot's State of Inbound 2015 data highlighted a couple of interesting stats relating to salesmen, spreadsheets and technology. Unsuccessful sales teams are 2x more likely to use Excel, Outlook or …

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Topics:HubSpotLeadsSales

by Jo Shaer, on March 18, 2016

Many sales people rely on their website to generate the leads for them to call. A potential customer arrives on the site via a Google search and either calls or emails them …

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Topics:LeadsMarketing

by Jo Shaer, on March 17, 2016

We are always banging on about having a complete Buyer Persona to get the best effect from your Inbound Marketing. And, watching AMC's Better Call Saul, the popular prequel to Breaking …

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Topics:Leads

by Jo Shaer, on March 16, 2016

Inbound Marketers are always banging on about the importance of a company's Buyer Persona and yet, if you ask most business owners who they want to appeal to, they will …

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Topics:Leads

by Jo Shaer, on February 10, 2016

If you have a profile still on the old version of the platform, scroll down to the section marked 2016 in red. If you have the new 2017 version, read …

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Topics:LinkedInLeads

by Jo Shaer, on February 1, 2016

A couple of people from the manufacturing sector have asked questions on LinkedIn about what people think of their new website. The responses from their connections were all very positive …

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Topics:LeadsSales

by Jo Shaer, on January 29, 2016

Reading this great blog post about whether Inbound Marketing will work for Traditional Markets in the US, I was reminded of some of the manufacturers and engineers that we have …

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Topics:LeadsSales

by Jo Shaer, on October 7, 2015

We were asked whether Inbound Marketing could help a business from the financial services industry. And, of course, the answer is a resounding yes. Particularly for those IFAs who are …

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Topics:LinkedInLeads

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