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by Jo Shaer, on August 24, 2015

Conversion Rate Optimisation (CRO) is a figure that is becoming more and more important for business owners. The conversion rate is the ratio of visitors to your website that become …

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Topics:Inbound MarketingLeads

by Jo Shaer, on August 4, 2015

If you Google the acronym MQL, the results seem to tell you that an MQL is Metaweb Query Language... but that's not the case in Marketing Land! No, MQL stands for …

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Topics:Leads

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