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by Jo Shaer, on August 21, 2019

One of the questions I get asked most often by Fire & Security personnel is can a competitor could steal your customers via LinkedIn. When you accept connection requests from …

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Topics:LinkedInfire & security

by Jo Shaer, on July 29, 2019

If you're someone who likes to connect with everyone - customers and competitors - on LinkedIn, here's something you need to know. By default, your 1st-degree connections can see your …

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Topics:LinkedInfire & security

by Jo Shaer, on July 14, 2019

The point of YOUR LinkedIn profile is to attract potential new buyers of Fire & Security systems. And to connect with them. I look at a lot of LinkedIn profiles …

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Topics:LinkedInfire & security

by Jo Shaer, on January 28, 2019

Many Fire & Security sales people don't realise that it is possible to link to your LinkedIn Company Page from your Personal Profile. It's an important thing to do because: if …

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Topics:LinkedInfire & security

by Jo Shaer, on January 21, 2019

The Skills and Endorsements section is a very important part of any Fire & Security sales person's LinkedIn profile. It's one of the top four places where you should be …

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Topics:LinkedInfire & security

by Jo Shaer, on January 18, 2019

At least 50% of the Fire & Security profiles I see don't link to a LinkedIn Company page. But why is that such a crying shame? Because it means you're missing …

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Topics:LinkedInfire & security

by Jo Shaer, on January 14, 2019

People often tell me that LinkedIn is no good for growing Fire & Security companies. But that's completely WRONG. Here's another top tip from my fabulous sales coach, Rick Roberge …

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Topics:LinkedInfire & security

by Jo Shaer, on January 5, 2019

Are you one of the few savvy Fire & Security Directors who sees the value in using LinkedIn to get in front of your ideal customers? Read on for my top …

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Topics:LinkedInfire & security

by Jo Shaer, on November 27, 2018

"LinkedIn's crap," a Fire & Security director told me. "It takes all day and doesn't result in any worthwhile enquiries!" Are you feeling the same frustration? But why is that? …

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Topics:LinkedInLeadssales enablement

by Jo Shaer, on July 24, 2018

Have you ever said: "LinkedIn doesn't work for our industry!"? We have run many 1-2-1 training consultations for Company Directors on LinkedIn. Attendees leave with sure-fire training on how to …

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Topics:LinkedInManaging Directorsfire & security

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