Have you ever said: "LinkedIn doesn't work for our industry!"?
We have run many 1-2-1 training consultations for Company Directors on LinkedIn. Attendees leave with sure-fire training on how to get the best from LinkedIn for their industry.
And here are our top 5 tips for the Fire & Security market:
1. Complete Your LinkedIn Headline
Your Headline is the most important part of your LinkedIn profile.
It's the first thing that anyone sees about you in Google if they search for your name. And your headline is something that is easy to control so make it count!
Most of the profiles that we see say Fire Engineer or Security Director or Owner. And then the name of the Business. That's a waste of some of your 150 characters.
Talk about your specialist areas. Fire & Security is a crowded marketplace so just adding words like Fire or Security isn't going to make you stand out enough for LinkedIn to display your profile for searches around those keywords.
Think about the areas where you have had the most impact and mention those in your headline. Is that for the domestic market with home automation? Do your best skills lie with fire protection or access control in the commercial sector?
What problem can you solve for people? What are the benefits of working with you and your company?
Help LinkedIn and Google to understand what you do and who you can help. Then they can rank your profile in a search for that keyword on their platform.