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by Jo Shaer, on February 27, 2017

Once you’ve defined the companies who fit your Ideal Buyer Profile and the Buyer Personas who work for those companies, you need to work out how you’re going to connect with …

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Topics:LinkedIn

by Jo Shaer, on February 17, 2017

The Hubspot CRM is a great replacement for all the free users of LinkedIn who are missing the Notes & Tags options. Here's how to set up properties on your …

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Topics:LinkedInCRM

by Jo Shaer, on February 16, 2017

If you’re waking up with the new updated LinkedIn layout, one of the best features will now be missing from your free version – the mini CRM that allowed you …

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Topics:LinkedInCRM

by Jo Shaer, on February 6, 2017

Last year LinkedIn was great for finding customers. In 2016, you could do an Advanced Search that would allow you to put in the Job Title of your ideal customer, the …

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Topics:LinkedInSalesCRM

by Jo Shaer, on June 1, 2016

I was sitting in the reception area of my accountants last week waiting to approve my annual return. I was early but, rather than check my emails, I noticed a …

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Topics:LinkedInManaging Directors

by Robert Ellis, on April 21, 2016

I just had an argument about using LinkedIn, with the Queen of LinkedIn, Jo Shaer. I expect you can guess who won. However, you probably won't be able to guess what …

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Topics:LinkedIn

by Robert Ellis, on March 25, 2016

Social media for manufacturers is an underused asset. For example, as a manufacturer, some of your priorities may currently include: Finding a solution to the skills shortage Increasing reach and …

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Topics:LinkedIn

by Robert Ellis, on March 21, 2016

There comes a time in a person's life that they have to attend the dreaded networking event for the first time. It's a scary prospect, as you imagine the hordes of …

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Topics:LinkedInEvents

by Jo Shaer, on February 20, 2016

One of the questions I got asked as I did the rounds of engineers and manufacturers at Southern Manufacturing recently was How can I be anonymous on LinkedIn so here we …

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Topics:LinkedIn

by Jo Shaer, on February 10, 2016

If you have a profile still on the old version of the platform, scroll down to the section marked 2016 in red. If you have the new 2017 version, read …

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Topics:LinkedInLeads

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