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by Jo Shaer, on February 10, 2016

If you have a profile still on the old version of the platform, scroll down to the section marked 2016 in red. If you have the new 2017 version, read …

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Topics:LinkedInLeads

by Robert Ellis, on February 8, 2016

If you already have a LinkedIn account and business page then use LinkedIn to develop your buyer persona. Seriously, it's a great way to take advantage of a lot of free …

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Topics:LinkedIn

by Jo Shaer, on January 30, 2016

I am reminded that Essex County Council are still promoting a funding programme for Essex businesses which is finishing on 31 March 2016. The Digital Skills for Growth programme enables Essex businesses …

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Topics:FacebookBloggingSEOLinkedIn

by Jo Shaer, on January 29, 2016

It's great to see Fire & Security directors embracing LinkedIn to help to promote their fire safety products and security equipment. However, it's also clear that many don't really understand how …

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Topics:LinkedInfire & security

by Jo Shaer, on January 27, 2016

Some time ago, I received this request fromYasmin in Albania whose summary tells me that she has an MBA from King's College London. No picture - and a summary that …

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Topics:LinkedIn

by Jo Shaer, on November 3, 2015

The latest MAS Barometer covering July 2015 to June 2016 reports that, rather than putting the focus on upgrading plant and equipment, 71% of SME manufacturers plan to increase investment in …

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Topics:LinkedIn

by Jo Shaer, on October 7, 2015

We were asked whether Inbound Marketing could help a business from the financial services industry. And, of course, the answer is a resounding yes. Particularly for those IFAs who are …

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Topics:LinkedInLeads

by Jo Shaer, on June 29, 2015

You've booked a stunning venue, arranged some awesome speakers, added a booking form to your website and now you just need bums on seats. So you turn to social media …

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Topics:LinkedInMarketing

by Jo Shaer, on April 22, 2015

One of the most important tasks for a Fire & Security sales person is to engage with your latest/most recent connections. There's not a lot of point in reaching out …

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Topics:LinkedInfire & security

by Jo Shaer, on March 16, 2015

Your best salesperson hands in his notice, works out his gardening leave and then starts using his LinkedIn profile to get in touch with all his contacts. That's when you realise …

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Topics:LinkedInfire & security

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