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Inbound Marketing Blog

Top 5 LinkedIn Tips For Fire & Security Directors

Have you ever said: "LinkedIn doesn't work for our industry!"?

We have run many 1-2-1 training consultations for Company Directors on LinkedIn. Attendees leave with sure-fire training on how to get the best from LinkedIn for their industry.

And here are our top 5 tips for the Fire & Security market:


1. Complete Your LinkedIn Headline

Your Headline is the most important part of your LinkedIn profile.

It's the first thing that anyone sees about you in Google if they search for your name. And your headline is something that is easy to control so make it count!

Most of the profiles that we see say Fire Engineer or Security Director or Owner. And then the name of the Business.  That's a waste of some of your 150 characters.

Talk about your specialist areas. Fire & Security is a crowded marketplace so just adding words like Fire or Security isn't going to make you stand out enough for LinkedIn to display your profile for searches around those keywords.

Think about the areas where you have had the most impact and mention those in your headline. Is that for the domestic market with home automation? Do your best skills lie with fire protection or access control in the commercial sector?

What problem can you solve for people? What are the benefits of working with you and your company?

Help LinkedIn and Google to understand what you do and who you can help. Then they can rank your profile in a search for that keyword on their platform.


2. Stop Competitors From Seeing Your Customers

How Lollipop Can Get Your Business In Front Of The Right People

At Lollipop, our #1 task is to get your business in front of the right people - the ones most likely to want to buy your product or service.

But we don't restrict ourselves to the most obvious sources for generating leads. It's all about finding out where your ideal buyers are hanging out and making sure that you are there too. 

Having this attitude  means that we get work from the strangest of places - as well as via the world wide web. And we employ the same attitude to help our clients to find their ideal customers.

Talking of unusual places to find customers, one of Lollipop's  first clients was someone that Jon and I both

Can Corporate Identity Theft Be Stopped?

One of the things we take really seriously at Lollipop is continuing professional development. In an industry that is full of cowboys and with very little regulation, we try to do whatever courses we can to prove our expertise and reassure potential customers that we are not just in this to take their money.

Company Directors Hijacked - Can Identity Theft Be Stopped

I was sitting in the reception area of my accountants last week waiting to approve my annual return.  I was early but, rather than check my emails, I noticed a copy of Which? magazine on the nearby table with a headline which caught my eye. 

How  identity theft happens online 

It was all about how Which? researchers had managed to successfully apply for credit cards and mortgages using personal information taken from the internet - and, in particular, social media profiles.

Lead Generation Stats For Manufacturers

Many manufacturers don't believe they need to consider lead generation.  They say their regular clients have been with them for a long time and that new business comes via word of mouth and referrals.

And, if you really don't need to grow your business, you might be happy to stick with those tried and trusted methods.

However, if your order book is starting to show gaps and your staff are sitting around idle, here are some stats from a recent Demand Generation Benchmark report that you might want to consider.  

HubSpot and Qualtrics conducted a survey of 900 management-level marketers in North America and Europe and asked them about their clients.

Their findings showed that companies exceeding their revenue goals report branding, website design and optimization, and social media as their top 3 marketing investments. These are also the top three investments reported by all survey respondents. The lowest investments are in telemarketing and traditional advertising.

Becoming A More Productive Managing Director


We have been trying to get inside the minds of Managing Directors so we can be more relevant in our blogging content.

And the one thing that comes up time and time again is, well, lack of time!

  • Feeling like a hamster constantly running round its wheel;
  • never getting home in time to put the kids to bed;
  • constant insistent demands pinging by email onto the mobile phone long into the night;
  • no possibility of quality time with your significant other.

On a Bank Holiday Monday, that feeling can become even more overwhelming when it seems that everyone else is having the day off but your work phone is still active.

So I was excited to see that Randy Ray of Reflective Dynamics had interviewed 19 productivity experts to identify some ways that MDs can resolve this most nagging of pain points.

Which productivity tips resonated most with this MD?