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by Jo Shaer, on October 30, 2015

Due to unforeseen circumstances the event has been postponed until February 2016 Taking place in February 2016 as part of Global Entrepreneurship Week, the free Inspire 2015 event will bring together entrepreneurs and …

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Topics:ManufacturingEngineering

by Jo Shaer, on October 5, 2015

I really like the way this infographic from Direct Spark highlights how it's not just the marketing of a product that has changed but the actual research and development of that …

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Topics:Manufacturing

by Robert Ellis, on August 28, 2015

The buyer's journey is the research process that takes place leading up to a purchase. It can help marketers to understand consumer behaviour and it keeps the buyer as a central …

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Topics:Inbound MarketingManufacturing

by Jo Shaer, on August 27, 2015

Many manufacturers don't believe they need to consider lead generation. They say their regular clients have been with them for a long time and that new business comes via word …

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Topics:Managing DirectorsManufacturing

by Jo Shaer, on August 23, 2015

Manufacturers are investing a lot of money and time into innovations that would allow greater visibility and digital identity for their products on the factory floor. And yet so few …

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Topics:Manufacturing

by Jon Law, on August 17, 2015

Digital Marketing works because everybody searches online, including B2B buyers. It’s just so easy to do a quick search online between appointments. In fact, as many as 94% of B2B …

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Topics:Manufacturing

by Jo Shaer, on August 10, 2015

As part of Export Week back in May, Francis Maude, the Minister for Trade & Investment has announced a new initiative for First Time Exporters. He said: Last year we …

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Topics:ExportsManufacturing

by Jon Law, on August 5, 2015

While the economy is not booming as such, the recovery is well established. It’s time for a loosening of those B2B belts and a refocusing on the future. Investment in …

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Topics:Manufacturing

by Jo Shaer, on August 3, 2015

Following Markit's UK Business Outlook report from July 13th that indicated UK Business Confidence had climbed to a one-year high, the ONS announced that the UK's economy grew by an estimated 0.7% in the …

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Topics:Manufacturing

by Alex Snell, on July 31, 2015

If, like us, you sell a service, Pinterest may not be the best place to expend your effort trying to reach customers. On the other hand, if you sell or …

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Topics:Manufacturing

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