by Jo Shaer, on November 9, 2015
There is a photograph being shared around LinkedIn of a group of primary school children dressed in hard hats and high-viz jackets being shown around an industrial unit of some …
Read Storyby Jo Shaer, on October 30, 2015
Due to unforeseen circumstances the event has been postponed until February 2016 Taking place in February 2016 as part of Global Entrepreneurship Week, the free Inspire 2015 event will bring together entrepreneurs and …
Read Storyby Jo Shaer, on October 5, 2015
![Growth Hacking For Manufacturers [INFOGRAPHIC]](http://inbound.lollipoplocal.co.uk/hubfs/Manufacturers/growth-hacking-for-manufacturers.jpg)
I really like the way this infographic from Direct Spark highlights how it's not just the marketing of a product that has changed but the actual research and development of that …
Read Storyby Robert Ellis, on August 28, 2015
The buyer's journey is the research process that takes place leading up to a purchase. It can help marketers to understand consumer behaviour and it keeps the buyer as a central …
Read Storyby Jo Shaer, on August 27, 2015
Many manufacturers don't believe they need to consider lead generation. They say their regular clients have been with them for a long time and that new business comes via word …
Read Storyby Jo Shaer, on August 23, 2015
Manufacturers are investing a lot of money and time into innovations that would allow greater visibility and digital identity for their products on the factory floor. And yet so few …
Read Storyby Jon Law, on August 17, 2015
Digital Marketing works because everybody searches online, including B2B buyers. It’s just so easy to do a quick search online between appointments. In fact, as many as 94% of B2B …
Read Storyby Jo Shaer, on August 10, 2015
As part of Export Week back in May, Francis Maude, the Minister for Trade & Investment has announced a new initiative for First Time Exporters. He said: Last year we …
Read Storyby Jon Law, on August 5, 2015
While the economy is not booming as such, the recovery is well established. It’s time for a loosening of those B2B belts and a refocusing on the future. Investment in …
Read Storyby Jo Shaer, on August 3, 2015
Following Markit's UK Business Outlook report from July 13th that indicated UK Business Confidence had climbed to a one-year high, the ONS announced that the UK's economy grew by an estimated 0.7% in the …
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