In an industry that has very little regulation, Lollipop Local has realised that we have to start helping business owners to sort the wheat from the chaff when it comes to SEO and Social Media providers.
We are not and never intend to be a PPC Agency. However, we do offer Google Adwords management as part of our service offering for our inbound marketing clients.
Paid advertising is just another cog in the wheel of your website as a marketing machine.
But it is an important one.
Only 3% of your target market know you exist
I was on a webinar a few months ago, I can't remember who it was or what it was about but the one thing that did stay with me was the shocking fact that only 3% of the people who desperately need your product or service are actively searching for it.
These potential customers have already made the decision that they want your product/service, that it provides the solution to the problem that has been troubling them. Now, they just need to work out WHERE to buy it or, to put more forcefully, WHO to buy it from!
That 3% is the tiny proportion of people to whom most people in most industries are marketing. They are the active shoppers who type in the exact match keywords or brand keywords that you have targeted in your PPC Ad Campaigns.