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Inbound Marketing Blog

Stalked By Red Boots - Remarketing Smallprint For Businesses

 

It happens to me a lot! I see a fabulous pair of boots on an online ecommerce site and put them into the shopping basket. Then I look at the price and ask myself whether they will complement any of the outfits that I regularly wear to my networking meetings! Will I actually wear them? I leave the boots in the basket and press the X to escape temptation!
 
Suddenly, as I move around the internet, the boots are popping up everywhere - on Facebook, YouTube, other websites, even in my gmail.  It’s like being stalked!

5 Ways Your Website Upgrade Can Ruin Your Paid Adwords/PPC Campaign

Google Adwords or Pay Per Click (PPC) is just another strategy in your Inbound Marketing arsenal.  Used wisely, it can dramatically increase the stream of targeted prospects visiting your website.

However, if  your website is not set up correctly, all it does is amplify a broken sales funnel.

After having spent many months getting a fantastic conversion rate of more than 5:1 on the PPC campaign for one of our clients, he invested in a new website.

The design company charged with managing the website upgrade answered all our questions about the URL redirects, landing pages and Google Adwords and Analytics positively; neither we nor the client had any clue of the fiasco that was to follow.

The top 5 mistakes for your PPC campaign in a website redesign

I list the main mistakes we discovered here so that any other business owner who is considering upgrading their website can really grill the website design company as to whether they know what they are doing/fully understand the implications of any design decisions.

To PPC or not to PPC, that is the question for MDs

To be, or not to be, that is the question—
Whether 'tis Nobler in the mind to suffer
The Slings and Arrows of outrageous Fortune,
Or to take Arms against a Sea of troubles,
And by opposing, end them? To die, to sleep—
No more; and by a sleep, to say we end
The Heart-ache, and the thousand Natural shocks
That Flesh is heir to? 'Tis a consummation
Devoutly to be wished. 

I learned the first few lines of the soliloquy from Shakespeare's Hamlet, Act III, Scene 1 back in school.  It was a memory test.

And that's how I came to pass the Adwords Certification exam recently. It was a memory test that had to be applied to nearly 200 multiple choice questions that were worded in very devious ways.

But why did you go to the trouble of passing the certification for Google Adwords?

Why MDs Should Check Claims Of Google Adwords Certification

 

In an industry that has very little regulation, Lollipop Local has realised that we have to start helping business owners to sort the wheat from the chaff when it comes to SEO and Social Media providers.

We are not and never intend to be a PPC Agency. However, we do offer Google Adwords management as part of our service offering for our inbound marketing clients.

Paid advertising is just another cog in the wheel of your website as a marketing machine.

But it is an important one.

Only 3% of your target market know you exist

I was on a webinar a few months ago, I can't remember who it was or what it was about but the one thing that did stay with me was the shocking fact that only 3% of the people who desperately need your product or service are actively searching for it.

These potential customers have already made the decision that they want your product/service, that it provides the solution to the problem that has been troubling them.  Now, they just need to work out WHERE to buy it or, to put more forcefully, WHO to buy it from!

That 3% is the tiny proportion of people to whom most people in most industries are marketing.  They are the active shoppers who type in the exact match keywords or brand keywords that you have targeted in your PPC Ad Campaigns.