However, if your website is not set up correctly, all it does is amplify a broken sales funnel.
After having spent many months getting a fantastic conversion rate of more than 5:1 on the PPC campaign for one of our clients, he invested in a new website.
The design company charged with managing the website upgrade answered all our questions about the URL redirects, landing pages and Google Adwords and Analytics positively; neither we nor the client had any clue of the fiasco that was to follow.
The top 5 mistakes for your PPC campaign in a website redesign
I list the main mistakes we discovered here so that any other business owner who is considering upgrading their website can really grill the website design company as to whether they know what they are doing/fully understand the implications of any design decisions.