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by Jo Shaer, on March 17, 2019

If your Fire & Security Ad campaign has just one ad group, you're pouring money down the plughole. The biggest mistake I see time and again is hundreds of keywords …

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Topics:PPCfire & security

by Jo Shaer, on February 20, 2019

Google Adwords or Pay Per Click (PPC) is a great tool in your Inbound Marketing arsenal. Used wisely, it can hugely increase the stream of targeted prospects visiting your Fire & Security website …

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Topics:PPCfire & security

by Jo Shaer, on April 3, 2017

It happens to me a lot! I see a fabulous pair of boots on an online ecommerce site and put them into the shopping basket. Then I look at the price and ask …

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Topics:PPC

by Jo Shaer, on May 6, 2015

To be, or not to be, that is the question— Whether 'tis Nobler in the mind to suffer The Slings and Arrows of outrageous Fortune, Or to take Arms against …

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Topics:PPC

by Jo Shaer, on April 29, 2015

In an industry that has very little regulation, Lollipop Local has realised that we have to start helping business owners to sort the wheat from the chaff when it comes …

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Topics:PPC

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