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Inbound Marketing Blog

Email Marketing Faux Pas - The Dangers of Using Outlook


If you're using Outlook or some other similar platform to send out bulk emails, you could get yourself into a lot of hot water.

Here's a classic example of an email marketing faux pas that arrived in my inbox last week from a local beautician.

How to irritate your customers by showing their personal emails to all your other customers

To: List of the personal email addresses of 160 clients all showing to every recipient.

Offer containing several typos

I was not terribly impressed but these things happen.   And I had this vision of a receptionist at the business looking at the computer with horror at what had just happened.

The following day, I received a second message from them

To: List of the personal email addresses of 160 clients - again listing the personal email addresses of their entire database

Why Solicitors Need To Address Their Privacy Settings On Facebook

Are you being found on Facebook or Google for all the wrong reasons?

Even if you only interact with family members, could the Facebook privacy settings on your personal profile be leaving you open to a contravention of the SRA Code of Conduct 2011?

The privacy settings on Facebook for solicitors are crucial.  It's not just about your behaviour on the platform but how other people around you interact with the platform.  

You can get fabulous Facebook reviews for your Firm but if you personally are the subject of less salubrious publicity, your professionalism and attention to detail in the office or courtroom can be all for nothing.

Facebook and Family

At a family gathering recently, one of the Uncles was bouncing a toddler on his knee when the child began reaching out for his glass of beer.

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