How many people who visit your website give you their contact information and become a lead? And, more importantly, how many of those leads actually become customers who give you their money?
For the Fire & Security directors we speak to, those statistics are the most frustrating thing about your website - whether you’re a local company or the largest of the national brands.
The vast majority of traffic that comes to your site does one thing.
It leaves, never to return!
So, what percentage of people who make it to your website become a lead and then a customer?
1 out of 1000? 1 out of 10,000?