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Inbound Marketing Blog

Engineers vs Lawyers [JOKE]

At the Engineering - What Next? event in Chelmsford recently, one of the presenters told a joke that really made me laugh but also made me think about the whole Engineers vs Lawyers dilemma that young people have to consider when deciding on their future employment.

Because I am rubbish at punch lines, I will reproduce the joke but using two sources to really get it right - Sunny Skies and Jokes 4 Us.

An engineer died and reported to the pearly gates. A newly anointed angel, filling in for St. Peter, checked his dossier and grimly said, "Ah, you're an engineer; you're in the wrong place."

So the engineer was cast down to the gates of hell and was let in. Pretty soon, the engineer became gravely dissatisfied with the level of comfort in hell, and began designing and building improvements.

Last Chance For £2k From The Government - Growth Vouchers

Business owners have until 31st March 2015 to apply for their Growth Vouchers.  As one of only a very few approved Growth Voucher suppliers in this part of Essex, we wrote about our first experience of these here.

What is a Growth Voucher?

Growth Vouchers are a grant from the Government that will match fund your investment of up to £2,000 for strategic business advice.

All SMEs can apply in any sector - manufacturing, law, engineering, IT, retail, printing, health, automotive, design, etc, etc...

The only criteria are:

Your business must:

  • have 249 employees or fewer (including any employees of companies that own a stake in your business)
  • be registered in England
  • actively sell goods or services
  • be independent (ie no more than 25% is owned by other businesses or organisations)
  • have a turnover of less than €50 million

Since those early days, we have become a bit more experienced and Growth Vouchers have become a little less draconian in their approval process, but it is still a lottery.  

Some business owners are successful and we are working with several who have been able to double the budget they are able to spend with us.

Even if you only have £150 to spend, that becomes £300!  So it's worth it.

However, other businesses will apply and not be successful - like us!

Yes, that's right, we were not approved for a Growth Voucher.  

But that does not mean that YOU should not try to apply.  As I said earlier, businesses are chosen randomly and some of our clients have been the beneficiaries of a nice little lump sum.

What areas are covered by Growth Vouchers?

Why Solicitors Need To Address Their Privacy Settings On Facebook

Are you being found on Facebook or Google for all the wrong reasons?

Even if you only interact with family members, could the Facebook privacy settings on your personal profile be leaving you open to a contravention of the SRA Code of Conduct 2011?

The privacy settings on Facebook for solicitors are crucial.  It's not just about your behaviour on the platform but how other people around you interact with the platform.  

You can get fabulous Facebook reviews for your Firm but if you personally are the subject of less salubrious publicity, your professionalism and attention to detail in the office or courtroom can be all for nothing.

Facebook and Family

At a family gathering recently, one of the Uncles was bouncing a toddler on his knee when the child began reaching out for his glass of beer.

As A Solicitor, Should I Be Your Friend On Facebook?

Following on from our post about how solicitors can unfriend on Facebook, we thought it would be useful to talk you through how to make the decision on whether to friend someone in the first place.

Facebook for Solicitors - things to think about

The Law Society's advice on using Facebook as an individual says:

if you make 'friends' with clients on Facebook, you should evaluate whether this may affect any of your ethical obligations.

For example, just being friends could show that you have a link with that person and breach some of the outcomes in Chapter 4 of the SRA Code and any interactions on the platform could affect your obligations as laid out in Chapter 1 on Client Care.

It's a very fine line, so here's our helpful infographic on whether you should become friends on Facebook and, if you are already friends, the level of friendship you should consider.

Should I Be Your Friend on Facebook?

Why The Restricted List is vital for Professionals on Facebook

Whether you're a solicitor, an accountant, an insurance broker, an estate agent or anyone else who has access to clients' personal affairs, you have to be careful on Facebook.

Is Your Legal Firm Missing Out On Apple Customers?

If you are the Practice Manager or Senior Partner of a firm of a Solicitors, then listen up! 

You can't have missed the news that, last quarter, Apple made profits of a massive £11.8bn.

And that gives them a lot of clout on the internet.

In fact, last October, Apple decided that they didn't need to install Google Maps onto their mobile devices any more but replaced it with a maps product of their own for US customers. 

And the default Apple Maps UK option rolled out here last month so businesses can start adding and claiming their listings.

Is your law firm showing up on iPhones and iPads?

Why Solicitors Need To Target Their Facebook Ads Properly

As January rolled in, Facebook rolled out another change to their platform for advertisers.

In response to some less than complimentary feedback about their platform being overwhelmed by adverts, Facebook have given some of the power back to the people.

For a short period last year, they gave users the ability to mark the advertisements they were seeing in terms of relevance and whether the sponsors were trying to disguise the ad as a regular status update.

Users told them that they wanted to see more stories from friends and the Pages they cared about and less promotional content. 

In November, Facebook announced that status updates which were obviously promotional would be given less organic reach.   They had to be run as a proper Facebook ad and targeted to those users to whom they were relevant.

Facebook permits more control over which ads users see

How Solicitors Can Facebook Unfriend Without Upsetting People

So you've realised that being friends with a client on Facebook is causing you problems with the guidelines from The Law Society.  

The online relationship could be affecting your ethical obligations or making you wonder if you are breaching some of the Principles or requirements in the SRA Code.

Solicitors, use these brilliant tips when blogging for clients

 

I've been very impressed with a local Solicitors' firm who have involved the entire company in their blogging efforts. Getting businesses to blog at all is an achievement but building it into part of the work routine is very commendable. This firm is clearly taking the whole process very seriously and I'm sure their regular blogging efforts are rewarded by more clients. 

However, I've seen less impressive efforts and, sadly, these tend to be the norm. This blog post provides four brilliant tips that Solicitors can use straight away to get a better return from their blogging efforts and their website investment. 

Keeping Within The Law Society's Guidelines On Facebook

Whilst researching some of the ways that Solicitors can use Facebook to promote their practices, I have had to do a lot of reading of the The Law Society's guidelines on social media.