6 minute read
It happened again this week. The Managing Director of a fire and security systems installer told me that he didn't need any help with his website because it already got loads of traffic.
Sorry guys but, as he chundered on about how many people were visiting his website, I couldn't help thinking about the proverbial "big sports car = small p***s" analogy.
Being a lady, I held my tongue and asked my default question in this scenario.
Sounds great! How many of them are turning into Leads.... or, better still, Customers?
I don't know, I get a report every month from the guy who does my marketing. They told me I was getting lots of site visitors so I was very excited.
Lovely... But. here's 3 annoying reasons why those thousands of website visitors may ONLY be boosting your EGO, not your business.