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Inbound Marketing Blog

2 Vital Website Metrics Your Fire & Security Business Needs To Master

You’ve just finished a great session with your board of directors and you’re buzzing over your company's growth plans for the next three years.  

To achieve your new financial numbers, one of your Goals for the next financial year is to make your website work harder and generate double this year’s tally of COMMERCIAL customers. Because, whilst domestic burglar alarms are your bread and butter, commercial intruder or fire alarm installations with ongoing maintenance contracts are where the real money is!

12 new business customers is a big ask

Like most executives, you think that to make that happen you need to double the amount of traffic that currently visits your website.

And you’ve been down this road before… so you are anticipating the pain in your bank account as it's attacked by rapacious web designers, PPC and SEO salesmen who will promise you the earth if you purchase their help.

But what if I told you that you could reach your goal of doubling the number of business customers that you get from your website without having to increase your website traffic at all?

2 Ways Your Bad Website Design Is Killing Your Business!

A bad website design that is killing your business is a powerful hook! It should at least make you ask yourself the question.

But you may not think that you have a bad website design at all. Yours looks fa-bu-lous! It's got a really eye-catching image and tells your customer all about what you do. How could that possibly be wrong?

Many of the business owners we talk to complain that their website isn't generating the leads and enquiries they expect. But almost all of them fail to realise that they are suffering from bad website design

The clue is in the job title - a web designer’s specialty lies in the design of the website. Now, don’t get me wrong, the design is a critical element that provides the first WOW! when a human arrives at your site. However, a sexy website does not automatically mean it is successful at generating enquiries and customers.

In fact, a bad website design often results in no visitors and no enquiries. Read our real life examples...

To Attract Your Ideal Customers You Need To Stop Selling...?

To attract your ideal customers and to help them to find you online, you need to stop selling! 

Controversial, perhaps, but here's why: