It’s just an excuse…
“but you were twice the price… of course, we went with the other quote”
Because, cheap usually isn’t cheerful… especially in the Fire & Security industry
Cheap means someone is cutting corners…
Compliance, well a lack of it. Invalidated insurance.
Shoddy, lazy workmanship with spaghetti wiring, cables everywhere and a long list of faults
The list goes on. And on
And it bugs you. Not just because your honest quote means you don’t get the work. Not just because the end-user suffers with a poor system
But, you deserve better. Because of the hoops, you jump through, to be honest. It’s just not right that competitors with lower morals win the work.
There are 3 Marketing lessons to take away.
Your 2nd is promoting your message way more than you think you ‘should‘. And your 3rd…
Well, your 3rd is making the same mistake yourself!
Let me explain.
As I said.
Cheap = cutting corners… but this time it’s you on your marketing
And, if you’ve not put the time and effort to get your marketing message right
So it makes you stand out in such a crowded market
Well, that’s cutting corners. Right there
But you tell us:
Lollipop, our messaging IS right. We’ve spent money with legit marketing companies. They do Google Ads for us We’ve had websites built. And we’re happy with the brochures we send out
Do your brochures contribute?
And has your website opened the floodgates to loads of leads?
I bet your answer is… I’m not sure how well they do.
It can be very difficult (but not impossible) to measure this stuff.
But here’s a way to get an idea.
Who knows if your marketing is right?
Find out what people think. Ask the people making enquiries…
If they’re gushing in their praise and say things like
“We love your website. We wanted to find out if you are REALLY like that.”
Then your message is hitting home. The right people ‘get’ you.
But if the response is a bit more ‘meh’
“Yeah, looks good”
“I like the video of London”
Or, worst of all… “Great vans”
It’s time to re-think your message.
Put the hard work into it. Sorry, you’ve taken the ‘cheaper’ option.
Even if you THINK you’ve spent A LOT OF money on your marketing
You’ve made the same mistake as those people who choose cheap. Because…
You’ve spent that money in the wrong way…
And you deserve better. You’re one of the Good Guys in the Fire & Security industry. Your message HAS to be out there
But if you can’t articulate why you’re special
Why clients should choose you over that crowd down the road
In a short sentence or two… that hits home
You need help
And this is REALLY important
Because it won’t matter how well you spread your message
You’ll only get a ‘meh’ reaction.
So if you’ve cut corners on your messaging or chosen the cheap option with your marketing
What happens when your word of mouth runs dry? Or just isn’t enough anymore?
Would you be open to finding out if Lollipop is a good fit for your Fire & Security company?
Let’s have a chat
Click the link below