Here’s a quick video that gives you an idea of how it works<\/p>\n
![\"hubspot-crm-tracking-website-visitors\"](\"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2020\/02\/i6S17bSMaK4kNESkk1Utoc.jpg\")
<\/p>\n<\/div>\nWhy only getting the IP address of your website visitors is not enough<\/h3>\n
Like some other tools, HubSpot<\/a> can give you a list of your website visitors by IP address. However, most businesses\u00a0do not register\u00a0their IP address to their business name. And the address of their IP provider is rarely of much value to your sales team.<\/p>\n Some businesses are large enough to have a dedicated IP address in their own name. But you still don’t get told the actual individual who has visited the site.<\/p>\n This means you have to use LinkedIn to find them<\/a>. Search for the Company page. And then trawl through hundreds of employee names and job titles. You’re\u00a0trying to find the people who are most likely to have visited the site. Or who you would like to have visited the site.<\/p>\n It’s then down to a cold call to see if you are right.\u00a0<\/p>\n But wouldn’t it be easier if you could identify EXACTLY who had been onto your website?<\/p>\n The goal is to help your website visitors to see your authority and trust you. But, more importantly, you want them to\u00a0do something useful<\/em>\u00a0before they leave your site.<\/p>\n Give them opportunities to ask questions on your contact form. Or download helpful information in return for their email address.<\/p>\n Once someone has\u00a0added their name and email to a form, the magic starts.\u00a0HubSpot automatically creates a contact card for this person.\u00a0The software is then able to match the IP address to their phone number or email. And show you what other pages were visited. And any interactions with your website.\u00a0<\/p>\n This data has been tracked from the first time they visited your website.<\/strong> But it is only revealed\u00a0to you ONCE that connection between IP address and contact details is made.\u00a0<\/p>\n Make sure that you include this in your Cookies and\/or Privacy Policy for the GDPR.<\/p>\n We have some powerful new approaches and tools which make a huge difference to companies whose websites are not generating sufficient leads.<\/p>\n We even offer a BLACK BELT GUARANTEE<\/strong>.<\/p>\n![\"how-to-track-fire-security-website-visitors\"](\"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2020\/02\/how-to-track-fire-security-website-visitors.png\")
<\/p>\nHow does HubSpot track EXACTLY who comes onto your Fire & Security website?<\/h3>\n
The best way to get Fire and Security Leads<\/h3>\n
![\"click](\"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2020\/02\/Lollipop-Lady-250px-Black-Belt-Fire-Security-Leads.png\")
<\/a>Lollipop specialise in helping Fire and Security companies to generate more leads on what we call a \u2018pay per lead\u2019<\/strong><\/a> basis. No complicated contracts, or monthly retainers. Just high quality leads that can help your business scale.<\/p>\n