{"id":1385,"date":"2019-04-25T18:43:00","date_gmt":"2019-04-25T17:43:00","guid":{"rendered":"https:\/\/staging.inbound.lollipoplocal.co.uk\/inbound-blog\/commercial-home-security-systems-marketing-success"},"modified":"2020-02-15T21:21:38","modified_gmt":"2020-02-15T21:21:38","slug":"commercial-home-security-systems-marketing-success","status":"publish","type":"post","link":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/commercial-home-security-systems-marketing-success","title":{"rendered":"Commercial and Home Security Systems Marketing &#8211; Success in 3 Simple Phases"},"content":{"rendered":"<p>Hellooo! If you\u2019re reading this, you\u2019ve probably asked Google for help with your marketing. Specifically, help with <strong>home security marketing<\/strong> or <strong>security systems marketing<\/strong> in general. The good news is she\u2019s sent you to the right place!<\/p>\n<p>Alternatively you might have\u00a0<span>clicked:<\/span><\/p>\n<ul>\n<li><span>a link\u00a0<\/span>on social media; or<\/li>\n<li><span>a link\u00a0<\/span>in an email from us; or<\/li>\n<li>an\u00a0ad that we have been running trying to FIND YOU!\u00a0<\/li>\n<\/ul>\n<p>Because&#8230;<\/p>\n<h3>Word of mouth isn&#8217;t enough to grow your business<\/h3>\n<p>If you\u2019re<span>\u00a0<\/span><a href=\"https:\/\/www.lollipoplocal.co.uk\/inbound-marketing-for-fire-security-system-installers\">like most of the Fire &#038; Security people we talk to<\/a>, you want to expand your business. And you&#8217;ve realised that word of mouth enquiries are no longer enough.<\/p>\n<p>When you recognise\u00a0that you&#8217;ve been MISSING OUT on some prime enquiries, you want to get in there straightaway.<\/p>\n<p>You\u2019re desperate to understand how to market your Security Systems business effectively.<\/p>\n<p>You want hot enquiries from people who are ready to buy and have never heard of your company before.<\/p>\n<p>Want to speak to a human?\u00a0\u00a0<a href=\"\/fire-security-strategy-session-lp\" rel=\"noopener noreferrer\" target=\"_blank\">Book a call with an expert<span>.<\/span><\/a><\/p>\n<p>Just want to research? Read on&#8230;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2020\/02\/successful-marketing-security-companies.jpg\" alt=\"successful-marketing-security-companies\" width=\"1200\" style=\"width: 1200px;\" srcset=\"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2020\/02\/successful-marketing-security-companies.jpg 600w, https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2020\/02\/successful-marketing-security-companies.jpg 1200w, https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2020\/02\/successful-marketing-security-companies.jpg 1800w, https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2020\/02\/successful-marketing-security-companies.jpg 2400w, https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2020\/02\/successful-marketing-security-companies.jpg 3000w, https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2020\/02\/successful-marketing-security-companies.jpg 3600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"><\/p>\n<p><!--more--><\/p>\n<p>\u00a0<\/p>\n<h2>Marketing for Security Systems Installers in the Past<\/h2>\n<p>In the past, your business thrived on <strong>word of mouth recommendations<\/strong>. There were regular calls from <strong>people who saw your vans and bell boxes<\/strong> out and about. And, your listing in the <strong>Yellow Pages was brilliant<\/strong>.<\/p>\n<p>Then the internet changed everything. You realised success relied on effectively marketing your security business <strong>online and on Smartphones<\/strong> too!<\/p>\n<p>But, despite the promises of your local web designer, your business is still surviving on the traditional marketing stuff. Word of mouth recommendations and sign-written vans or bell boxes.<\/p>\n<p>It\u2019s <strong>frustrating<\/strong>! Your sparkly website doesn\u2019t contribute at all.<\/p>\n<p>You conclude that internet marketing for commercial and home security businesses is all HOT AIR!<\/p>\n<p>But, it <strong>seems to work<\/strong> <strong>for the competition<\/strong>.<\/p>\n<p>Only, the <em>experts <\/em>advising you can\u2019t agree on what to do next.<\/p>\n<ul>\n<li>Your web dev promises you a complete redesign will do the trick.<\/li>\n<li>Your SEO guy says you need to buy some links to move your website from the 2nd page of Google to the top of the first page.<\/li>\n<li>Your marketer says you need to rewrite the copy, blog more and buy some ads.<\/li>\n<li>Your book keeper says your cash flow won\u2019t sustain more outgoings.<\/li>\n<\/ul>\n<p>Your <strong>gut feeling<\/strong> says you need to <strong>invest to get a return<\/strong> \u2013 but you\u2019re CONFUSED. You really don\u2019t know which way to turn.<\/p>\n<p>But you can RELAX now. You\u2019ve come to the right place\u2026<\/p>\n<h2>Security Systems Marketing Does Work In The Modern Era<\/h2>\n<p>Lollipop has been working with Fire &#038; Security Systems companies since 2010. Your industry colleagues have told us over and over what you want from your website. Hot enquiries which turn into site surveys.<\/p>\n<p>And, drawing from data gathered from many websites, we have the answer. It\u2019s a simple, phased approach to security systems marketing online!<\/p>\n<p><em>\u201cTell us what to do, Jo\u201d,<\/em> I hear you say.<\/p>\n<p>So here\u2019s the simple answer in three phases &#8211; Build, Promote &#038; Grow.<\/p>\n<ul>\n<li><strong>Build<\/strong> the best foundations to join up your marketing<\/li>\n<li><strong>Promote<\/strong> your website online so you go from invisible to unmissable<\/li>\n<li><strong>Grow<\/strong> your business with a consistent stream of hot leads and enquiries<\/li>\n<\/ul>\n<h3>Let\u2019s Get Your Security Systems Marketing Started<\/h3>\n<p>You know from your own experience that designing and creating the best security system for a home or business requires a site survey. This includes a detailed assessment of the goal of the system, user behaviour and the physical constraints that you have to work within.<\/p>\n<p>In many ways, online marketing is no different.<\/p>\n<h3>Phase 1 &#8211; Build Your Foundation<\/h3>\n<p><em>From scattergun to a joined-up strategy<\/em><\/p>\n<p>The <strong>Build phase<\/strong> sets your business up for success. Start with a <strong>thorough analysis<\/strong> of the current situation. How could the existing website be improved?<\/p>\n<p><a href='https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/tlc-checklist-how-to-get-more-fire-security-customers-lp'><img alt='How To Get More Fire And Security Clients' src='https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2020\/02\/ca009161-dc1d-4106-ad8e-a78d26272320.png'><\/a><\/p>\n<p>Next, decide where you want to get to \u2013 <strong>what are your business goals?<\/strong> How many new customers, increased turnover\/profit, etc., and the time-frame. What are the <strong>challenges<\/strong> to achieving these numbers?<\/p>\n<p>You also need to assess who you\u2019re selling to and what makes your solution different from your competitors. Your <strong>USP and marketing message<\/strong> need to be at the heart of everything.<\/p>\n<p>Use this information to <a href=\"https:\/\/www.lollipoplocal.co.uk\/great-websites-work-with-tlc\" rel=\"nofollow\">develop a mobile friendly website<\/a> that gives users a great experience on PCs, tablets and smartphones. You\u2019re looking to <strong>make your business the #1 choice<\/strong> when someone arrives on your website. It must also <strong>show Google the information<\/strong> she needs to decide to <strong>display your web pages<\/strong> in the search results.<\/p>\n<p>On completion, everything is formed into a<a href=\"\/inbound-blog\/why-hire-a-digital-marketing-agency\" rel=\"nofollow\"> <strong>joined-up digital marketing strategy<\/strong> bespoke to your business goals<\/a>.<\/p>\n<h3>Phase 2 Promote Your Website<\/h3>\n<p><em>From invisible to unmissable<\/em><\/p>\n<p>For many security companies, marketing stops once the website is live. But to <strong>keep Google interested,<\/strong>\u00a0there needs to be regular activity on your website.<\/p>\n<p>You also need a <strong>well-considered promotion plan<\/strong> because any old thing won\u2019t cut it\u2026<\/p>\n<p>This is where the joined-up strategy developed during the Build phase comes in.<\/p>\n<p>This <strong>Promote phase<\/strong> applies that strategy. It brings the right people to the site, engages them and encourages them to buy from you. What if they don&#8217;t buy first time? Remarketing ads on Facebook and Google <strong>revive interest<\/strong> and <strong>prompt a return visit.<\/strong><\/p>\n<p>But these are the people who are ready to buy. What about those doing their homework before choosing their security installer?<\/p>\n<p>The questions they ask, your website answers!<\/p>\n<ul>\n<li>On a dedicated website FAQ page.<\/li>\n<li>In more detailed blog posts<\/li>\n<li>On social media updates<\/li>\n<li>In email marketing <em>drip<\/em> campaigns<\/li>\n<\/ul>\n<p>You should target this <strong>largely untapped market segment<\/strong> precisely because your competitors ignore it!<\/p>\n<p><strong>Exciting <\/strong>but&#8230; all of this takes time.<\/p>\n<p>Of course, you don\u2019t have to just sit back and wait for people to find you. Instead, you can <strong>invest <\/strong>in <a href=\"https:\/\/www.lollipoplocal.co.uk\/google-adwords-consultant\" rel=\"nofollow\">Pay Per Click Google Ads <\/a>and social media <em>advertising<\/em>. This ensures you <strong>pop up everywhere<\/strong> that your potential customers are <strong>on the internet<\/strong>.<\/p>\n<h3>Phase 3 Growing Your Business<\/h3>\n<p><em>From sporadic enquiries to consistent site survey bookings<\/em><\/p>\n<p>The <strong>Grow phase<\/strong> concerns scaling and accountability. <a href=\"\/get-your-fast-track-guide-growing-your-business-with-digital-marketing-lp\" rel=\"nofollow\">Whoever oversees<\/a> your <em>security system marketing<\/em> needs to produce a return on investment.<\/p>\n<p>To grow your business, you need to do more of what works \u2013 throw out the initiatives that fail and keep the good stuff!<\/p>\n<p>Likewise, it\u2019s impossible to get your digital marketing ducks in a row right from the start. But to know what is working, you need the tools to test and measure. You need the time and skills to analyse and improve everything from blog topics to ads to landing pages to emails\u2026 everything.<\/p>\n<p>How well does the actual performance measure up to the goals you\u2019ve set? Are your KPIs being hit?<\/p>\n<p>And even if it is working well, you want to make it work better. Continuous improvement is the name of the game \u2013 analyse and improve!<\/p>\n<h3>The First Step to Successful Security Systems Marketing<\/h3>\n<p>It sounds like a lot. But you can <strong>take the first step today<\/strong>. <a href=\"\/fire-security-strategy-session-lp\" target=\"_blank\" rel=\"noopener noreferrer\">Book a call with an expert<\/a>.<\/p>\n<p>Not ready to speak to someone? <span>To quickly analyse YOUR current situation, DOWNLOAD your Website Checkup report.\u00a0<a href=\"\/free-fire-security-website-checkup-lp\" rel=\"noopener noreferrer\" target=\"_blank\">To get started, just\u00a0click here<\/a> or on the image below.<\/span><\/p>\n<p>In <strong>less than ten minutes<\/strong> you can get an insight into the <strong>effectiveness of your current security systems marketing!<\/strong><\/p>\n<p>It\u2019s simple to generate with no human interaction involved.<\/p>\n<p>When asked to <strong>enter your keywords<\/strong>, please type in the product and town that you want to be found for. Eg, burglar alarms in [your town].<\/p>\n<p><a href='https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/tlc-checklist-how-to-get-more-fire-security-customers-lp'><img alt='How To Get More Fire And Security Clients' src='https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wordpress\/wp-content\/uploads\/2020\/02\/ca009161-dc1d-4106-ad8e-a78d26272320.png'><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hellooo! If you\u2019re reading this, you\u2019ve probably asked Google for help with your marketing. Specifically, help with home security marketing or security systems marketing in general. The good news is she\u2019s sent you to the right place! Alternatively you might have\u00a0clicked: a link\u00a0on social media; or a link\u00a0in an email from us; or an\u00a0ad that &hellip; <a href=\"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/commercial-home-security-systems-marketing-success\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Commercial and Home Security Systems Marketing &#8211; Success in 3 Simple Phases&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1032,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,47],"tags":[],"class_list":["post-1385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-fire-security"],"_links":{"self":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/posts\/1385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/comments?post=1385"}],"version-history":[{"count":0,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/posts\/1385\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/media\/1032"}],"wp:attachment":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/media?parent=1385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/categories?post=1385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/tags?post=1385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}