{"id":1465,"date":"2019-07-10T12:07:00","date_gmt":"2019-07-10T11:07:00","guid":{"rendered":"https:\/\/staging.inbound.lollipoplocal.co.uk\/inbound-blog\/why-you-are-haemorrhaging-your-fire-security-leads-to-your-competitors"},"modified":"2022-03-05T19:57:50","modified_gmt":"2022-03-05T19:57:50","slug":"why-you-are-haemorrhaging-your-fire-security-leads-to-your-competitors","status":"publish","type":"post","link":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/why-you-are-haemorrhaging-your-fire-security-leads-to-your-competitors","title":{"rendered":"Why You Are Haemorrhaging Your Fire & Security Leads To Your Competitors"},"content":{"rendered":"

If you slice your finger whilst carving the Sunday roast, you will probably talk yourself out of an A&E visit. But if it is bad enough you’ll finally take a cab to the hospital. Stumble in and show the receptionist your damaged digit<\/em>. Then what happens?<\/p>\n

She looks you up and down. You’ve just failed the crucial test<\/strong> but you don’t know it yet.<\/p>\n

Then she gives you a form on a clipboard and points you to some vinyl-covered chairs. You’re one of a hundred other people with minor symptoms. With your one good hand, you complete the form and take it back to her.<\/p>\n

She says: “Have a seat!”\u00a0<\/em><\/p>\n

Three hours later you’re still sitting there waiting to see a doctor.<\/p>\n

Suddenly, a guy staggers in with his hand gripping the side of his neck. Blood is spurting from his jugular through clenched fingers and splattering the wall.<\/p>\n

There was no thinking about it. He came straight to A&E. IMMEDIATELY<\/strong>.<\/span><\/p>\n

There’s no clipboard for him. Nurses rush to him immediately. It’s a clear EMERGENCY.<\/span><\/p>\n

What could be more urgent than a bleeding neck? It’s a problem that has to be solved right now! By experts.<\/p>\n

So why am I being so graphic about this?<\/p>\n

Because there’s a huge bleeding neck for Fire & Security companies.<\/p>\n

\"haemorrhaging-fire-security-leads-competitors\"<\/p>\n

So what is the ‘bleeding neck’<\/em> for Fire & Security professionals?<\/strong><\/h3>\n

Lack of leads.<\/p>\n

How do we know?<\/span><\/p>\n

Because we asked you. <\/strong><\/p>\n

Over the last year we surveyed HUNDREDS of Fire & Security Systems company directors on LinkedIn.<\/span><\/p>\n

The question was:\u00a0“What’s the biggest problem you struggle with about your website?”<\/em><\/span><\/p>\n

You said: leads<\/strong><\/em><\/p>\n

Over and over again.\u00a0<\/p>\n

Leads are the\u00a0 lifeblood of your business.\u00a0<\/strong><\/em>Without leads you have no new customers. And your business will wither and die…<\/p>\n

But it doesn’t stop there, it gets worse!<\/p>\n

Did you know your website is haemorrhaging leads to your competitors?<\/strong><\/em><\/h3>\n

Consumers and business owners who want a security system FAST are arriving on your website. They have their own bleeding necks.<\/p>\n

A homeowner<\/strong> who has been burgled. He wants a professional to come and make his home and family safe ASAP.<\/p>\n

A business<\/strong> owner is worried about GDPR fines because he doesn’t protect his data properly. He has a premises WITHOUT a monitored alarm.<\/p>\n

But when those humans arrive on your site, they don’t call you. They don’t leave their details on your contact form.<\/p>\n

Why?<\/p>\n

Because your website says the same as your competitor<\/span><\/p>\n

We’ve got a great reputation and we’ve been around for years.<\/span><\/em><\/strong><\/p>\n

Buy an alarm system or a CCTV<\/span><\/em><\/strong><\/p>\n

YAWN! Fire & Security websites<\/a> ALL say that. <\/span><\/p>\n

Ask yourself this question. Does YOUR website truly explain WHY your company is head and shoulders above your competitors?<\/span><\/p>\n

Or are you just ASSUMING that it does?<\/span><\/p>\n

If all the local websites have the same images and the same generic copy, YOUR LEAD can’t tell that you’re different.<\/p>\n

Just like being in A&E, YOUR LEAD wants you to help quickly. To reassure that everything will be alright. To show you have the expertise to fix that particular bleeding neck. <\/span><\/p>\n

But when there is no rush to show empathy, no authority, no competency. How does YOUR LEAD KNOW s\/he can trust you?<\/span><\/p>\n

“I’m hurting and I want to know I’m in the right place to get expert help!”<\/span><\/strong><\/em><\/p>\n

That neck is STILL BLEEDING.<\/span><\/p>\n

And unless YOUR LEAD can see IN 2 SECONDS that you’re the guys with the answers…<\/span><\/p>\n

…YOUR LEAD will CLICK THE BACK BUTTON<\/p>\n

Taking that bleeding neck away…<\/p>\n

Like I said, YOU’RE haemorrhaging leads…<\/p>\n

Eventually YOUR LEAD will find a Fire & Security COMPETITOR. One whose website makes it immediately obvious that they are the experts who will make everything better.<\/p>\n

That’s the Fire & Security company who will book the site survey. AND they will create the quote to fix YOUR LEAD’S bleeding neck.<\/p>\n

AND they will get a NEW CUSTOMER who will stay with THEM for 5-10 years.<\/p>\n

Is it time you fixed YOUR bleeding neck?<\/strong><\/h3>\n

Do you BELIEVE you are the #1 local Fire & Security company in your area?<\/p>\n

Are you determined to help MORE homeowners and commercial buyers with bleeding necks? The ones that want to buy Fire & Security expertise immediately.\u00a0<\/p>\n

Is YOUR neck LOSING enough blood to know you NEED to do something about it TODAY?\u00a0<\/p>\n

Let’s see!<\/a> Click the image below.<\/p>\n

How To Get More Fire And Security Clients<\/a><\/p>\n

\u00a0<\/h2>\n","protected":false},"excerpt":{"rendered":"

If you slice your finger whilst carving the Sunday roast, you will probably talk yourself out of an A&E visit. But if it is bad enough you’ll finally take a cab to the hospital. Stumble in and show the receptionist your damaged digit. Then what happens? She looks you up and down. You’ve just failed … Continue reading “Why You Are Haemorrhaging Your Fire & Security Leads To Your Competitors”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47,63],"tags":[],"class_list":["post-1465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fire-security","category-websites"],"_links":{"self":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/posts\/1465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/comments?post=1465"}],"version-history":[{"count":0,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/posts\/1465\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/media\/1466"}],"wp:attachment":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/media?parent=1465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/categories?post=1465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/tags?post=1465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}