{"id":1469,"date":"2018-03-19T12:24:00","date_gmt":"2018-03-19T12:24:00","guid":{"rendered":"https:\/\/staging.inbound.lollipoplocal.co.uk\/inbound-blog\/diy-digital-marketing"},"modified":"2021-11-11T16:56:41","modified_gmt":"2021-11-11T16:56:41","slug":"diy-digital-marketing","status":"publish","type":"post","link":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/diy-digital-marketing","title":{"rendered":"DIY Digital Marketing – Is It Really The Best Use Of A Fire & Security MD\u2019s time?"},"content":{"rendered":"

It\u2019s the 21st century and everyone turns to Google on their phones, tablets and desktops whenever they need anything. This is not news\u2026<\/span><\/p>\n

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But, if you want to get in front of those people, where do you start?<\/span><\/p>\n

Well, you\u2019ve made the hardest decision. You know Digital Marketing is the way forward and you\u2019re keen to get on with it. But you\u2019re not sure of the most cost-effective way to get the promised fast track to business growth.<\/span><\/p>\n

If you’ve got a small budget, you will be asking, is this something you could do yourself?\"DIY-Digital-Marketing-Is-It-Really-The-Best-Use-Of-An-MDs-time\"<\/em><\/strong><\/span><\/p>\n

DIY Digital Marketing<\/h2>\n

“Come on,” I hear you saying. “Marketing can\u2019t be that hard! I know my business better than anyone and my kids are on social media all the time.\u201d<\/span><\/p>\n

So let\u2019s consider what it takes:<\/span><\/p>\n

Skills required to do digital marketing yourself<\/span><\/h3>\n

Do you already have the marketing skills you need or the time to learn and master them? Here are some of the skills required for fire and security systems installers\u00a0<\/a>– they will be very similar for your industry.<\/span><\/span><\/p>\n

Without a good grounding in these, you could find yourself with an incomplete marketing strategy.<\/span><\/p>\n

Even more importantly, do you have the skill to craft a coherent marketing message that\u00a0<\/span>encapsulates your brand and company ethos in language which makes your ideal customer say\u00a0<\/span>“That’s what I need”? Do you really know what makes your company great?<\/span><\/p>\n

Most of the companies we have worked with have trotted out the same tired old cliches on their\u00a0<\/a><\/span>website\u2019s pages<\/a> – wording that is almost identical to that of their competitors.\u00a0 How can their\u00a0<\/span>customers know why they are special if they find it impossible to articulate it themselves.<\/span><\/p>\n

That\u2019s where an outsider, an external, higher level view is so crucial. Asking the right questions of both the business\u2019s employees and its customers to learn what really makes them stand out from the rest.<\/span><\/p>\n

Will doing your own digital marketing\u00a0 save you money?<\/h3>\n

At first glance, DIY Digital Marketing\u00a0 seems like the cheaper option. It is only your time and there are tons of FREE webinars and eBooks on the internet to fill the gaps in your knowledge. That\u2019s true, but…<\/span><\/p>\n

You have to find the best webinars and courses, watch and learn everything and then put it all into place. Phew…<\/span><\/p>\n

If you charge out your own skills at \u00a3150\/hour, you have just spent \u00a3150 watching a webinar\u2026 and you still have to make it work.<\/span><\/p>\n

You have to ask yourself three questions:<\/span><\/p>\n