{"id":1475,"date":"2021-07-06T22:04:00","date_gmt":"2021-07-06T21:04:00","guid":{"rendered":"https:\/\/staging.inbound.lollipoplocal.co.uk\/inbound-blog\/security-company-more-site-surveys-sales"},"modified":"2022-03-05T20:15:19","modified_gmt":"2022-03-05T20:15:19","slug":"security-company-more-site-surveys-sales","status":"publish","type":"post","link":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/security-company-more-site-surveys-sales","title":{"rendered":"Does your Security Company want to turn more Site Surveys into Sales?"},"content":{"rendered":"

For Security companies,\u00a0advertising\u00a0and marketing comes in various shapes and sizes. People see your sign written\u00a0vans, your bell boxes are everywhere and all your\u00a0guys wear uniforms. That’s great if someone sees one of these just after being burgled…<\/p>\n

They can call you up and arrange a site survey. Of course, that is what gets you business. No site survey – no sale!<\/p>\n

But when those site surveys fail to bring in business, you’ve wasted time and money.<\/p>\n

This blog post reveals the most important mistake we see Security companies make again and again. And it explains what you can do about it to get more sales.
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Is your Security pipeline perfect?<\/h3>\n

So you have\u00a0enquiries\u00a0coming in, surveys are being booked, quotes being sent and your sales pipeline is full.<\/p>\n

But… whether your enquiries are domestic or commercial, you need to ask yourself two questions. First;<\/p>\n

1. How many of those site surveys are turning into sales?<\/em><\/strong><\/p><\/blockquote>\n

All of them? Half? Only the ones that come from word of mouth referrals? If you don\u2019t know the answer, you could be leaving lots of money lying on the table. How could you find out? And if you do know, the next question would be:<\/p>\n

2. Are you happy with your conversion rate?<\/em><\/strong><\/p><\/blockquote>\n

If you are happy, you need to keep reading because this post will show you how to get more sales<\/strong>. If you’re disappointed with conversions, read on to find out what you can do about it?<\/p>\n

The single most important thing you are doing wrong!<\/h3>\n

It’s not a sophisticated sales technique you are missing out on. Nor is it a marketing tool that harnesses the power of Artificial Intelligence. No, neither of those. It’s more simple than that!<\/p>\n

We\u2019ve been working in the Fire and Security industry for ten years now. Working with both marketing and sales teams. And the #1 reason why most companies are not getting enough sales is\u2026<\/p>\n

You’re not following up.<\/strong><\/p>\n

And that failure is costing you money. Because…<\/p>\n

the fortune is in the follow-up.<\/strong><\/em><\/p><\/blockquote>\n

Hang on, that’s not it, surely?<\/h3>\n

Okay, some of you reading this will be put out. You do follow up, but…<\/p>\n

Honestly, ask yourself. Do your sales people or managers bust their balls<\/em><\/strong> to get in touch and close the deal? Or, more likely, do they make one call and, when they get no reply, send one email. And then give up?<\/p>\n

Honestly, isn’t that closer to the truth?<\/p>\n

Following up like the national Security sales teams<\/h2>\n

Did you know that companies like Verisure and ADT follow up a lot more often than that. 10-20x more often than that. And it is that persistence that makes the difference. Yes, I know they have dedicated call centres. And I know that you don’t want to be a nuisance. But why can’t your sales people follow up even half as much as the big nationals…?<\/p>\n

Why can’t you follow up even half as often as the nationals?<\/h3>\n

The problem is usually a combination of things:<\/p>\n