{"id":1484,"date":"2018-09-14T12:31:00","date_gmt":"2018-09-14T11:31:00","guid":{"rendered":"https:\/\/staging.inbound.lollipoplocal.co.uk\/inbound-blog\/are-you-an-honest-fire-security-systems-company"},"modified":"2021-11-11T16:47:12","modified_gmt":"2021-11-11T16:47:12","slug":"are-you-an-honest-fire-security-systems-company","status":"publish","type":"post","link":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/are-you-an-honest-fire-security-systems-company","title":{"rendered":"Honesty Counts \u2013 How Fire & Security Companies Blow It But Don\u2019t Know It!"},"content":{"rendered":"

Honest and trustworthy. That\u2019s how the Fire & Security companies we speak to describe themselves. When a customer is putting the safety and security of their family, staff and clients in your hands, it\u2019s critical!<\/span><\/p>\n

How do your clients know? You have the NSI Gold and SSAIB accreditations to back it up, that\u2019s how<\/strong>.<\/span><\/p>\n

But what if we told you, this hard-earned reputation is being risked by large numbers of companies because they chose the wrong\u00a0Fire &\u00a0 Security Systems Marketer?<\/strong><\/p>\n

Honesty is critical to your business. So why put your reputation on the line because of one easily avoidable mistake?<\/p>\n

That is what we saw on a Fire & Security website last week. Is your business a victim too?<\/p>\n

\"honest-fire-and-security-company-website\"<\/p>\n

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Fibbing and faking<\/h3>\n
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For years now, locksmiths and other “emergency” service providers have used additional local phone numbers in their Google Ads<\/p>\n

You know, phone numbers that share the same dialling code as the area their ads are targeting.\u00a0<\/p>\n

Punters<\/em> assume that a local company will arrive more quickly in an emergency. SO local companies are favoured. Their links are clicked on Google. They get the work!<\/p>\n

Using additional local numbers is a little misleading. And is stretching your reputation a bit. But\u2026<\/p>\n

The real bone of contention is those companies who claim on their website that they have a physical offices to go with that local number.<\/p>\n

You’ve may have seen these spurious locations listed in the footer of supposedly reputable installers. Try to find that office on Google Maps and you quickly realise that it doesn’t exist… Alternatively, it will be the home of one of their installers!<\/p>\n

Their real, official office is 30 miles away.<\/p>\n

So, they are telling an outright fib.\u00a0And if they are dishonest in this way, how else are they cheating or cutting corners?<\/p>\n

That is what the eagle-eyed consumer will think!<\/strong><\/p>\n

Why claim a local fire & security office when it doesn’t exist?<\/h3>\n

In many cases, the fire & security company is ignorant of this dishonesty. The blame lies with their marketing company.<\/p>\n

SEO and digital marketing<\/a> is an industry famous for its black hat<\/em> charlatans.\u00a0And this technique may<\/em> help your website to show on Google for a town where you don’t have an office. Well, in the short-term, anyway.<\/p>\n

Sadly, if you’re paying them for improved Google rankings<\/em>, your marketer won’t care\u00a0about being fast and loose with YOUR reputation. These unregulated companies are after one thing \u2013 your money. They don\u2019t care if you appear dishonest\u2026<\/p>\n

Anything for a quick win…\u00a0 with no thought for problems down the line.\u00a0<\/p>\n

At Lollipop, we do care. Passionately!<\/p>\n

Here’s some things you can do today to make it easier for you to get customers<\/a>. None of it\u00a0 involves lying to potential customers.\u00a0<\/span><\/p>\n

It\u2019s yours for free. Let your team use this simple checklist to help Google show your website to more people.<\/p>\n

You\u2019re welcome\u2026<\/p>\n

<\/span>How To Get More Fire And Security Clients<\/a><\/p>\n

How damaging is it anyway?<\/h3>\n

Ok. I know what you\u2019re thinking, so what.<\/em><\/p>\n

But let\u2019s take a little look from your customers’ perspective. After all, your marketing is all about them, right?<\/p>\n

First. Honestly, do claims of non-existent local offices make you and your Fire & Security Systems company look trustworthy?\u00a0Or do you begin to look like the company who cut corners.<\/p>\n

You know. The guy down the road who bullies a bit to make the sale. Or the nice chap who leaves a mess and wiring that looks like Spaghetti Junction?<\/p>\n

If you’re going to lie about where you are located, what else might you not be telling the truth about?<\/strong><\/p>\n