{"id":1527,"date":"2019-02-19T20:03:00","date_gmt":"2019-02-19T20:03:00","guid":{"rendered":"https:\/\/staging.inbound.lollipoplocal.co.uk\/inbound-blog\/fire-security-blogging-for-customers"},"modified":"2020-02-15T21:21:38","modified_gmt":"2020-02-15T21:21:38","slug":"fire-security-blogging-for-customers","status":"publish","type":"post","link":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/fire-security-blogging-for-customers","title":{"rendered":"Fire & Security Directors, use these brilliant tips when blogging to attract new customers"},"content":{"rendered":"

Since starting work with Fire & Security installers back in 2010, we’ve generated hundreds of thousands of pounds worth of business through blogging.<\/p>\n

\"fire-security-website-sales\"<\/p>\n

And, there’s no reason why you shouldn’t be able to, too!\u00a0But, most\u00a0Fire & Security\u00a0<\/span>professionals\u00a0<\/span>get blogging completely wrong. This blog post provides 4 tips on how to get your Fire & Security blogging right!<\/p>\n

Committing to a blogging ritual is time consuming and so deserves and requires a decent return in the form of sales.\u00a0 But the trick is to ensure you are blogging to attract new customers without making it obvious that you’re actively blogging\u00a0to get new customers.<\/p>\n

Nope, that’s not gobbledegook. In simple terms,\u00a0you don’t want to be selling your services<\/strong> to\u00a0customers on your blog.<\/p>\n

I’ll just say that again DO NOT SELL<\/strong> your services. Most people surf the internet to have fun, not to be sold at! Remember no-one HAS to read your blog post! And this is why they won’t give it as much as a second glance.<\/span><\/p>\n

Unless a\u00a0potential customer is ready to buy he or she does not surf the internet specifically searching for the best burglar alarm installers in [name of town].<\/em><\/p>\n

By the time potential customers get round to using these search terms in Google it’s too late to influence them, they’ve done their research.<\/p>\n

Now they are using Google as a glorified Yellow Pages directory.\u00a0Your\u00a0Fire & Security company will not\u00a0be discovered\u00a0unless your website is the top of Google for one of these searches. And that will be your home page or one of your service pages.<\/p>\n

Blogging will help your SEO. In the long run it WILL boost your home page visibility\u00a0if done correctly. But it’s no SEO quick fix. Luckily, searchers typing best burglar alarm installers in [name of town]<\/em>\u00a0<\/em>into Google\u00a0are only the tip of the target audience iceberg, so let’s dive below the surface.<\/p>\n

Tip #1 – Influence people when they are researching<\/h3>\n

There are at least two stages to someone’s research (or buying cycle):<\/span><\/p>\n

    \n
  1. finding out precisely what is required to solve their security problem; and<\/span><\/li>\n
  2. comparing the solutions offered by a number of local alarm installers.<\/span><\/li>\n<\/ol>\n

    As a\u00a0Fire & Security installation company\u00a0that is blogging for customers, your efforts should be targeted firmly on addressing the problem<\/em><\/strong>. And providing information about the solutions.<\/em><\/strong><\/p>\n

    For instance, if there has been a burglary nearby, homeowners will become nervous and start looking for information on how to secure their property.<\/p>\n