{"id":1554,"date":"2019-05-03T19:51:00","date_gmt":"2019-05-03T18:51:00","guid":{"rendered":"https:\/\/staging.inbound.lollipoplocal.co.uk\/inbound-blog\/how-to-get-more-traffic-fire-security-website"},"modified":"2022-03-05T20:05:16","modified_gmt":"2022-03-05T20:05:16","slug":"how-to-get-more-traffic-fire-security-website","status":"publish","type":"post","link":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/how-to-get-more-traffic-fire-security-website","title":{"rendered":"How To Get More Traffic To Your Fire & Security Website"},"content":{"rendered":"

Michael is a FIre & Security company director. He contacted me to say:<\/p>\n

All our work is through word of mouth and I want to expand. What can you do for me?\u00a0<\/em><\/strong><\/p>\n

Word of mouth enquiries are great. They are really warm leads but they are only a small sub-section of your potential customers.<\/span><\/p>\n

There is a whole raft of other people whose first port of call when they have a question is\u00a0their PC, laptop or mobile phone.\u00a0<\/span><\/p>\n

\"fire-security-word-mouth-website-traffic\"<\/span><\/p>\n

So, Michael. If you\u2019re relying solely on word of mouth to generate new work, you\u2019re missing out on an 800lb gorilla of enquiries called Google.\u00a0<\/span><\/span><\/p>\n

But Fire & Security is a very crowded market place<\/a>!\u00a0 Especially online.<\/p>\n

So\u00a0how can\u00a0YOU get\u00a0YOUR website in front of all those people who are searching for the best way to protect their homes or business premises?<\/strong>To make the most of the opportunities Google can offer, here are our top tips\u00a0for driving more traffic to your website.\u00a0<\/p>\n

1. Google Ads<\/strong><\/h3>\n

You can pay Google to put your company at #1 on the page of results for your best search terms.<\/p>\n

But Fire & Security companies need to be careful. The Google Ads’ Stupidity Tax can lose you a shedload of cash without much in return.<\/p>\n

Get a Google Certified Partner<\/a> to set this up properly for you AND check that you are not wasting loads of cash on people who are not ready to buy. Research keywords and phrases should be covered by your blog posts.\u00a0<\/p>\n

2. Organic SEO<\/strong><\/h3>\n

If Google doesn\u2019t know that you fit CCTV, she can\u2019t send people who are looking for CCTV installers to your website. Google is a search engine. SEO stands for Search Engine Optimisation. It\u2019s putting the right words on your site in the right place so the search engines know what you do.\u00a0<\/p>\n

Want to see where your business is ranking for your best search terms for people searching in your local town?\u00a0<\/span>Click here to download our checkup report<\/a>. The Rank Checker is section 3 of the report.<\/p>\n

3. Local Business Listings<\/strong><\/h3>\n

Have you\u00a0added\u00a0the Name, Address and Phone Number of your Fire and Security business with all the FREE local and industry-related directories? Where possible, you should also add your website’s URL. Remember, these are free. You don’t need to pay for these. There are some paid opportunities but it is unclear whether these increase your chance of ranking.<\/p>\n

If you have an accreditation, don’t forget to check you have been listed on the\u00a0<\/span>NSI approved member directory<\/a>\u00a0 or\u00a0<\/span>SSAIB member page<\/a>. And that your listing\u00a0is displaying your details correctly. Particularly your website’s URL.<\/p>\n

You can see if your business has been added to the most important of these local directories by\u00a0<\/span>downloading your free Website Checkup<\/a>. It’s section 4 of the report.<\/p>\n

4.\u00a0Grab your Google My Business map listing<\/strong><\/h3>\n

\"googleThese are the first of the free listings on the search results page. They get a big display on mobile phones. And they show for searches like [keyword] near me or [keyword] in [town].<\/p>\n

Check to see if one already exists for your business and claim it<\/a>. If there is no listing, then create one.<\/p>\n

Three things Fire & Security companies need to watch out for here.<\/p>\n