{"id":1577,"date":"2019-02-20T10:00:00","date_gmt":"2019-02-20T10:00:00","guid":{"rendered":"https:\/\/staging.inbound.lollipoplocal.co.uk\/inbound-blog\/5-ways-your-fire-security-website-upgrade-can-ruin-your-paid-ad-ppc-campaign"},"modified":"2022-03-05T19:45:08","modified_gmt":"2022-03-05T19:45:08","slug":"5-ways-your-fire-security-website-upgrade-can-ruin-your-paid-ad-ppc-campaign","status":"publish","type":"post","link":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/5-ways-your-fire-security-website-upgrade-can-ruin-your-paid-ad-ppc-campaign","title":{"rendered":"5 Ways Your Fire & Security Website Upgrade Can Ruin Your Paid Ads"},"content":{"rendered":"

Google Adwords or Pay Per Click (PPC) is\u00a0a great\u00a0tool in your Fire and Security marketing arsenal.<\/p>\n

Used wisely, it can\u00a0hugely increase the stream of targeted prospects visiting your Fire & Security website.<\/p>\n

But, if your website is not set up correctly, all it does is amplify a broken\u00a0sales funnel.<\/p>\n

When your PPC campaigns are not bringing in the leads you seek, you start to ask questions.<\/p>\n

<\/p>\n

Many Fire & Security professionals turn to a new designer to update their website<\/a>. Here is what can happen if you choose the wrong company.<\/p>\n

The top 5 mistakes for your Fire & Security Ads\u00a0after a website redesign<\/h3>\n

1. Put the Adwords conversion tracking code in the wrong place. <\/strong><\/h4>\n

If conversion tracking is not working you cannot see which clicks have resulted in enquiries. You don’t know which ads are the most effective. You can’t put more budget on what is working. You cannot pause ads that are losing you money.<\/em><\/p>\n

2.\u00a0Upload huge images that ruin your page load speed<\/strong><\/h4>\n

Naive web developers think a successful website needs beautiful images. So they upload them. But without resizing and compressing the file size for the web. This means your website loads really slowly.<\/p>\n

The result? When someone clicks on your ad, they then have to wait ages for the page to load. Or they click off to a competitor’s site. Your web designer just ruined your paid ad campaigns. AND your SEO. Google doesn’t like web pages that load slowly.<\/em><\/p>\n

3.\u00a0\u00a0Set up products incorrectly in WooCommerce<\/strong><\/h4>\n

If you have an ecommerce site to sell your Fire & Security products, you need an ecommerce plugin or platform. This needs to be set up to work with Google’s Merchant Centre and Ads dashboards. Get it wrong? Google will penalise your ads.<\/em><\/p>\n

4. Change your URLS without running proper 301 redirects<\/strong> <\/span><\/h4>\n

If your ads are going to dead pages that no longer exist, they will stop working. The authority of your ad campaigns will be affected. You will pay more for your clicks.<\/em><\/span><\/p>\n

5.\u00a0Not take your sales funnel into account when redesigning your pages<\/strong><\/h4>\n

It is not enough to have an eye-catching picture and a funky, mobile-friendly design.\u00a0 Your ads need to go to landing pages that fulfil on your ad. And then make it easy for your new visitor to get in touch.<\/p>\n

Don’t let\u00a0your web designer change any of the elements of a successful landing page.\u00a0 Your Conversion Rate could tank and you will pay more for each click.<\/em><\/p>\n

Not enough hours in the day to watch your website, your Google ads and deliver great Fire and Security?<\/h2>\n

The best way to get Fire and Security Leads<\/h3>\n

\"click<\/a>Lollipop specialise in helping Fire and Security companies to generate more leads on what we call a \u2018pay per lead\u2019<\/strong><\/a> basis. No complicated contracts, or monthly retainers. Just high quality leads that can help your business scale.<\/p>\n

We have some powerful new approaches and tools which make a huge difference to companies whose websites are not generating sufficient leads.<\/p>\n

We even offer a BLACK BELT GUARANTEE<\/strong>.<\/p>\n

Click here<\/a> and tell us when you’re available for a chat about getting more leads.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google Adwords or Pay Per Click (PPC) is\u00a0a great\u00a0tool in your Fire and Security marketing arsenal. Used wisely, it can\u00a0hugely increase the stream of targeted prospects visiting your Fire & Security website. But, if your website is not set up correctly, all it does is amplify a broken\u00a0sales funnel. When your PPC campaigns are not … Continue reading “5 Ways Your Fire & Security Website Upgrade Can Ruin Your Paid Ads”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1578,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47,86,53],"tags":[],"class_list":["post-1577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fire-security","category-google-adwords","category-website-design"],"_links":{"self":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/posts\/1577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/comments?post=1577"}],"version-history":[{"count":0,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/posts\/1577\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/media\/1578"}],"wp:attachment":[{"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/media?parent=1577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/categories?post=1577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/wp-json\/wp\/v2\/tags?post=1577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}