{"id":1597,"date":"2019-07-07T16:31:00","date_gmt":"2019-07-07T15:31:00","guid":{"rendered":"https:\/\/staging.inbound.lollipoplocal.co.uk\/inbound-blog\/making-internet-work-fire-security-industry"},"modified":"2022-03-05T19:58:41","modified_gmt":"2022-03-05T19:58:41","slug":"making-internet-work-fire-security-industry","status":"publish","type":"post","link":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/making-internet-work-fire-security-industry","title":{"rendered":"Making the internet work for the Fire & Security Industry"},"content":{"rendered":"

At Lollipop we make this internet thing<\/em> work for the Fire & Security industry.<\/strong> This article and\u00a0tells you how to succeed in such a crowded market. You’ll discover the single most important principle<\/em> to get right for internet success. Apply it to win!<\/p>\n

So how do Lollipop make the internet work for the crowded Fire & Security industry?\"about-fire-security-lollipop\"<\/p>\n

The one vital principle<\/em> we use to get the Traffic, Leads and Customers our clients need is continuous improvement<\/strong>.\u00a0<\/em>Embrace this, use the right tools to measure everything and you’re well on your way to internet success!<\/p>\n

Ignore it and you will get underwhelming results from your internet efforts.<\/p>\n

Here is an example of how it works. If a blog post is getting traffic but no conversions, we work on the conversions.<\/p>\n

Kinda obvious, right…<\/p>\n

Well. Not always to many of the SEO companies, web design AND digital marketing agencies you may come across. They may<\/em> get you traffic but don’t expect anything else if they do manage that… Because they stop. Right there, at traffic… It’s assumed that traffic automatically means more customers. But it’s not usually the case…<\/span><\/p>\n

At Lollipop it certainly doesn’t stop at Traffic. We want to capture Leads and get as many as possible to become Customers… So we’ll look at the sales too.<\/p>\n

Fundamental to making the internet work for the Fire & Security sector<\/h4>\n

This continuous improvement<\/em> is a fundamental part of the way we work. It’s the second step in the Grow Phase <\/strong>of our Proven Process<\/a>. Rather than assume things are working, we test it. Just because Google is showing your website to more searchers it doesn’t mean you’re getting more customers… Or, just because you’re getting traffic it does not mean everything is rosy.<\/p>\n

Lollipop don’t assume.<\/p>\n

Instead, we do three things:<\/p>\n

    \n
  1. measure<\/li>\n
  2. test<\/li>\n
  3. improve<\/li>\n<\/ol>\n

    The continuous improvement methodology<\/em> is relevant for everything you do on the internet. That’s if success from your internet activity is important to your Fire & Security company. But, you can’t test everything. So prioritise carefully!<\/p>\n

    This blog post provides a real example of that continuous improvement<\/em> in action. It explores how Lollipop helped a client get more leads from a popular blog post. <\/span><\/p>\n

    Continuous Improvement – more traffic<\/strong><\/p>\n

    For the last decade Lollipop have successfully used blog content to draw traffic to a website. It takes a lot of blogging! And certain blog posts always shine brighter than others. We put a lot of effort into selecting keywords, topics and questions that gave us the best chance to rank well in Google AND Facebook, LinkedIn etc.<\/p>\n

    When our Analytics indicated that this blog post for Blake Fire & Security<\/a> was attracting plenty of traffic AND conversions, we jumped on it.\u00a0<\/p>\n

    We wanted to squeeze EVEN MORE from it. So the Lollies designed a series of experiments to influence two things:<\/p>\n