{"id":1606,"date":"2019-06-08T06:20:00","date_gmt":"2019-06-08T05:20:00","guid":{"rendered":"https:\/\/staging.inbound.lollipoplocal.co.uk\/inbound-blog\/the-website-button-that-will-print-money-for-fire-security-companies"},"modified":"2022-03-05T20:04:53","modified_gmt":"2022-03-05T20:04:53","slug":"the-website-button-that-will-print-money-for-fire-security-companies","status":"publish","type":"post","link":"https:\/\/inbound.lollipoplocal.co.uk\/inbound-blog\/the-website-button-that-will-print-money-for-fire-security-companies","title":{"rendered":"The Website Button That Will ‘Print Money’ For Fire & Security Companies"},"content":{"rendered":"

“Hey, do you want to, maybe, I dunno, buy some Fire safety or Security systems?”<\/em><\/strong><\/p>\n

If your sales team asked like that… no one would buy anything! Leads would\u00a0walk away and profits would nosedive.<\/p>\n

But your\u00a0Fire & Security website<\/a>\u00a0is part of your sales team. And\u00a099% of the sites we look at\u00a0have a call to action button that is just as passive… Some of them DON’T HAVE A BUTTON AT ALL!<\/p>\n

Let us show you how to write confident, clear calls to action that will turn your website into a machine that PRINTS MONEY!<\/p>\n

What is a call to action (CTA)?<\/h3>\n

The CTA is a button or phrase on your website that encourages the reader to do something. To actually respond to your sales pitch.<\/p>\n

Are you\u00a0the best\u00a0Fire & Security installer… or not?<\/h3>\n

Almost all the Fire & Security websites we see will use phrases like “Learn more”<\/em> or “Get started”.<\/em><\/p>\n

These are passive calls to action. They’re crap if you want to make money!<\/p>\n

I know you want to sound nice and considerate. Your website visitors are\u00a0busy. You don’t want to BOTHER THEM.<\/p>\n

But here’s what the reader hears:<\/p>\n

“Hey, I don’t really believe our service will keep you safe from fire or burglars. But I have a mortgage so it would be great if you could give me some money and let me install a system for you…”<\/em><\/p>\n

Nobody is going to buy from you with a passive CTA.<\/p>\n

If you really believe that your Fire & Security solutions are the dog’s bollocks<\/em>, you will be bold and clear in asking your website visitors to GIVE\u00a0YOU THEIR MONEY!<\/p>\n

To make that happen, those visitors need to smell confidence and competence<\/strong>.<\/p>\n

Your CTAs need to say: “Buy Now!”<\/em> or “Book A Site Survey” or “Get Expert Safety Advice Today!”<\/em><\/p>\n

How To Get More Fire And Security Clients<\/a><\/em><\/p>\n

Imagine someone has just been burgled. They want to make sure it will never happen again.<\/p>\n

So they go to one website and it politely says:\u00a0<\/p>\n

“We’ve been in business since 1984 when my grandfather started the company. We\u00a0pride ourselves on being quick and on time. And our customer service is second to none. Learn more.”<\/em><\/p>\n

Or another website that cuts to the chase:<\/p>\n

“Been burgled? Get expert advice on how to stop it happening again! Call us NOW!”<\/em><\/p>\n

Tell me which company you would go with? The Fire & Security professional who was passive or the one who was direct?<\/p>\n

Which one made you feel as if they could actually get your home protected\u00a0FAST?<\/p>\n

A homeowner who has been burgled wants an expert\u00a0to make things safe again.\u00a0Someone who will help to blot out this horrible experience. And return\u00a0the family’s peace of mind.<\/p>\n

Actively demonstrate your confidence and competence<\/strong>. Your empathy and experience<\/strong>. Use a CTA that makes these obvious<\/strong>!<\/p>\n

A website that PRINTS MONEY?<\/h3>\n

Moving from passive to direct may make you feel like you’re being aggressive. But you’re not. Your website visitors will not read it that way.<\/p>\n

They are not coming to\u00a0 your website because they want to become your friend.\u00a0These home and business owners are coming to your website because they want you to PITCH!<\/p>\n

They want you to pitch how you will protect their homes and business premises from fire or intruders.<\/p>\n

They\u00a0want to GIVE YOU THEIR MONEY to\u00a0keep their families, staff, possessions and stock\u00a0safe!<\/p>\n

Change your passive CTAs to direct calls to action that are crystal clear about how you will make your readers, their families\u00a0or their staff\u00a0safe again.<\/p>\n

These little buttons will MAKE YOU MONEY because you will:<\/p>\n